Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Home Insecticides in India

All Out continued to lead electric insecticides in value terms in 2011, but Good Knight offered strong competition to the All Out brand, which enjoyed first-mover advantage. Growth was mainly attributable to its increasing presence in modern retail ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in India

Hand wash detergents accounted for more than half of overall value sales in laundry care in 2011, and has a significant influence on the category. During 2011 the robust performance of the Ghari detergents brand by Rohit Surfactants offered strong ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in India

The home care market in India witnessed a dramatic increase in value sales in 2011. This was mainly attributable to rises in unit prices, as well as the growing number of fmcg giants concentrating on the rural market. Despite the huge price increases...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in India

Polishes in India increased in current value terms in 2011, but did not witness substantial volume growth. The increase in value sales was mainly attributable to the increase in average unit prices. Increases in the prices of raw materials and ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in India

Due to growing urbanisation, coupled with increasing awareness about home hygiene, demand for surface care products saw an upsurge in 2011. Manufacturers experimented with innovative fragrances to differentiate their products. Surface care products ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in India

Toilet care was traditionally dominated by acids and phenyls, which were considered the best cleaning agents. This was mainly because of the abrasive properties of these products. However, due to increasing awareness and higher availability of toilet...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in India

Air care in India witnessed a significant transformation in recent times. The category was mainly dominated by small local players, whereby traditional offerings such as like agarbatti dominated. However, with the influx of new brands and product ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in India

Bleach is a highly unbranded and fragmented category in India. Although the product is used for cleaning ceramic and floor surfaces in rural areas and pockets of urban India, it is largely unbranded. The rising popularity of individual surface care ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in India

Bar dishwashing continued to dominate hand dishwashing in 2011, but liquid hand dishwashing gained higher importance, particularly in urban areas. Liquid hand dishwashing gained popularity as consumers were looking for convenience, and were ready to ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in India

Despite the entry of nationally recognisable manufacturers into liquid dishwashing products, the bar format very much dominated the category in 2010. In addition, hand dishwashing represented the only dishwashing category present in India, as both ...

May 2011 | US$900| Add to cart | View details ›