Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Polishes in Iran

Polishes remained as one of the least developed product types in home care in Iran in 2011. However, with higher awareness and more sophisticated products available, polishes recorded impressive retail value growth. Floor polish and shoe polish were ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Iran

Surface care in Iran remained very immature in 2011. Thus, current value sales grew strongly. Many households that used to consume substitutes like hand wash detergents and bleach are aware of the existence of professional surface care products. The ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Iran

Using task-specific products to clean toilets is still a relatively new concept in Iran. Traditionally, many Iranian women used bleach for this purpose; however, since the beginning of the review period some changes have occurred. Through advertising...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Iran

The consumption of standard spray/aerosol air fresheners is well-established in Iran; thus the format is very familiar among all consumer groups. In contrast, other air care types suffer from very limited awareness, which hampers their development ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Iran

In 2011, many surface care brands, like Rakhsha, Moj, Tage and Golrang, were developed as alternatives to bleach. In addition, health and allergy problems had a negative impact on the consumption of bleach. Despite a slight shift to more ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Iran

Traditionally, Iranian consumers wash dishes by hand and the concept of using an automatic dishwasher has not developed as much as automatic washing machines. As a result, Iran has one of the highest per capita consumption rates of hand dishwashing ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Iran

There has been rapid urbanisation in the last 10 years in Iran, which has resulted in the fast growth of the population in key cities like Tehran, Mashhad, Isfahan, Tabriz and Shiraz. However, the number of houses has not grown with the same speed ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Iran

Laundry care is the most important product type in home care in Iran, accounting for over one half of retail value sales in 2011. Standard automatic and hand wash detergents continued to dominate. In spite of the high inflation rate, which limited ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Iran

In the Middle East, Iran still has one of the lowest per capita consumption rates in most home care categories. This has resulted in strong growth in the review period. The development of many new products, especially in laundry care and surface ...

Nov 2012 | US$2,400| Add to cart | View details ›