Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Polishes in Italy

The 1% value decline recorded in polishes during 2011 was nevertheless a superior performance to the current value CAGR of -2% recorded over the entire review period. Polishes is a home care category which continues to suffer from low consumer demand...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Italy

Surface care registered marginal positive value growth in 2011 as the category avoided registering a current value decline for the first time since 2007. In addition, the marginal growth recorded in 2011 represented a superior performance to the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Italy

Toilet care in Italy suffered the negative impact of the increasing use of price promotions during 2011 as the category’s leading manufacturers struggled to maintain volume sales and retailers sought to shift their toilet care stock. For this reason,...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Italy

The declining demand recorded for air care in Italy during 2011 is the result of the increasing concerns being expressed by experts about the use of air care products, many of which are often considered to be unhealthy. These concerns are being taken...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Italy

The economic downturn under which Italy struggled for much of the review period led to rising demand for bleach as bleach is a very versatile home care product which can be used for laundry care as well as for disinfecting toilets, floors and ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Italy

The difficult economic situation in Italy improved somewhat during 2011. Nevertheless, many Italian consumers remained reluctant to spend money dining out and the subsequent trend towards eating in had an influence on value sales in dishwashing. ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Italy

The use of home insecticides in Italy is highly seasonal, with sales increasing dramatically during spring and summer. During 2011, the rather warm weather during the Italian summer led to high demand for home insecticides. Due to the wet and very ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Italy

During 2011, laundry care in Italy declined in volume by 6%, which was also the same rate of decline recorded in volume sales of automatic washing machines in Italy over the course of the year. Nevertheless, the penetration of automatic washing ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Italy

In spite of economic crisis which hit Italy in 2011, home care registered positive growth. This positive performance was driven by the launch of innovative and more expensive products in every home care category. Nevertheless, consumers remained ...

Nov 2012 | US$2,400| Add to cart | View details ›