Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Surface Care in Japan

Surface care continued to contract in 2011, registering a 1% current value decline. The decline was attributable not only to demographic shifts (such as the population decrease), but also to the shift of consumers’ mind set. Due to the growing number...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Japan

Toilet care, which remained fairly static over the review period, showed remarkable growth in 2011. It increased by 5% in current value terms, as the introduction of new products stimulated sales. Newly-launched products such as Look Mamepika and ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Japan

Whilst air care products have long been perceived as eliminating odour, there are an increasing number of consumers who want to enjoy fragrance in their everyday lives. These consumers, mainly young females, not only purchase fragrance-added fabric ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Japan

Sales of bleach increased by a negligible amount in current value terms in 2011. Despite this positive growth, the growth rate slowed. The slow growth of the category can be explained by the fact that consumers spent less time on household chores due...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Japan

Dishwashing, which contracted by 6% in current value terms in 2010, remained static in 2011. The better performance of the category was mainly due to the better performance of hand dishwashing, which was rejuvenated by the growing popularity of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Japan

The demand for home insecticides is primarily related to seasonal factors. When the spring/summer comes, from April to September in Japan, the season generates the majority of sales in home insecticides. In 2010, the extremely hot and long summer was...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Japan

Laundry care increased by 5% in current value terms in 2011. This growth was mainly derived from the growth of concentrated liquid detergents and fabric softeners. Recently-launched ultra-concentrated liquid detergents, as well as fragranced products...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Japan

Sales of home care products continued to increase in 2011, despite the fact that consumers’ efforts to save energy after the March 2011 earthquake had a negative impact on some home care categories. Although a trend of spending less time on cleaning ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Japan

Consumer demand for polishes declined in 2011, as people became busier, this restricted the time consumers allocated to household chores which were seen as time-wasting activities. Instead consumers focused on preventing dirtying up floors and shoes ...

Sep 2012 | US$900| Add to cart | View details ›