Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Bleach in Kazakhstan

Chlorine bleach is gradually declining in popularity in Kazakhstan due to the development of colour safe bleach formats and new power formulas in detergents. On the other hand, many consumers admit that colour safe laundry bleach does not remove ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Kazakhstan

The number of dishwashers continued to grow in Kazakhstan post-recession, which fuelled sales of automatic dishwashing products. This occurred in line with the slight improvement in the economic climate, which encouraged consumers to purchase ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Kazakhstan

Sales of insecticides are heavily dependent on the weather conditions as in cold, snowy weather, these insects are unlikely to be a problem. However, high numbers of mosquitoes in the summer months fuels category sales. Furthermore, humid weather and...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Kazakhstan

In 2011 Kazakh consumers continued to buy automatic washing machines. This contributed to a rise in demand for the laundry care products produced for such machines. Liquid detergents and fine fabric detergents, which were also largely comprised of ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Kazakhstan

Kazakhstan’s home care market recorded double-digit growth in current value sales in 2011 compared to the rate registered in 2010. This is partially due to the unit price increases in home care products. As the market is dominated by multinational ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Kazakhstan

In 2011, the current value growth rate was significantly higher than it was in 2010, largely due to rising disposable incomes which boosted demand for professional polish products. Manufacturers developed multipurpose formulae which, in turn, helped ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Kazakhstan

There was a marked shift in consumer attitudes to home care during the review period. Despite strong demand for multi-purpose surface care products in 2011, many consumers gradually switched from economy multifunctional to task-specific products, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Kazakhstan

Towards the end of the review period, urban dwellers became more aware of the diversity of available products in this category and were willing to use them to improve hygiene levels in their homes. Price was still more important than any other ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Kazakhstan

Previously, when air care was only just becoming established, local consumers used these products only to remove odours in lavatories, and these products were mainly available in standard spray/aerosol packaging in the country. The performance of air...

Jun 2012 | US$900| Add to cart | View details ›