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Country Report

Home Insecticides in South Korea

Insecticides turned to negative growth in current value terms in 2011. Electric insecticides, which was a growth driver in recent years, along with spray/aerosol insecticides, saw a strong decline due to decreasing demand for insecticides in the ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in South Korea

Laundry care recorded an increase of 3% in current value terms in 2011, to reach Won973.9 billion. The main reason for growth was an increase in sales of products with high unit prices. Laundry aids such as colour safe laundry bleach and spot and ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Care in South Korea

Home care posted a current value increase in 2011, despite the market generally being considered being mature in Korea. This growth was driven by the strong performance of concentrated and multipurpose products. However, the popularity of these ...

Sep 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in South Korea

In 2011, demand for polishes in Korea continued to decline in both retail current value and volume terms. Consumers did not feel the need to polish furniture or shoes, as they were designed for easy maintenance. Since polishes was becoming a smaller ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Surface Care in South Korea

Surface care increased by 4% in current value terms in 2011, along with rising concern regarding hygiene. Demand for surface care products tends to increase in the spring, affected by yellow dust from China and Mongolia. The radiation exposure from ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in South Korea

Toilet care posted a current value decline of 2% in 2011, due to the negative growth of in-cistern devices. Only in-cistern devices and toilet liquids have sales in Korea, due to many substitutes for toilet care products. In the past, in-cistern ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Air Care in South Korea

Air care registered 4% growth in current value terms in 2011, after seeing a decline in 2009 due to the economic recession. The smell of damp during the long rainy season resulted in demand for air care products. However, local consumers tend to ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Bleach in South Korea

As sales of bleach are mostly affected by the weather, the long humid summer in 2011 drove value sales of bleach by 4% in current value terms. Consumers looked for products which would remove the bacteria and mould caused by humidity during the long ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in South Korea

Dishwashing in Korea is considered to be mature. As manufacturers found it hard to differentiate their products from those of their competitors through cleansing power, they recently tried to find opportunities from special ingredients and functions....

Sep 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY