Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

Filter Results

Total: (9)

by Product Type
- Reports (9)
  - Country Reports (9)
by Category
by Date
- Last Quarter (9)
- Last Year (9)

Filter Summary

Country Report

Dishwashing in Kenya

Dishwashing growth in 2011 was marginally higher than in 2010. The limited increase in growth can be attributed to a lack of aggressive advertising from manufacturers as well as the fact that a large number of consumers prefer to use alternative ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Kenya

Growth in 2011 was slower than in 2010 due to a drop in demand for home insecticides as a result of increased awareness of alternative prevention methods as well as an improvement in general hygiene amongst consumers which has reduced the need for ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Kenya

Laundry care current value growth of 10% in 2011 was slightly higher than the 9% recorded in 2010. This was primarily because of growing consumer interest in laundry care products and a consequent strong performance in all areas as well as fierce ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Kenya

The depreciation of the value of the Kenyan shilling has resulted in imports, especially those which are priced in US dollars, becoming more expensive. Added costs are being pushed onto consumers in the form of increased retail prices which are ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Kenya

Growth within polishes in 2011 was largely due to increased advertising. In addition, a lack of competition also slowed down product development in this area.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Kenya

Consumer willingness to pay more for sophisticated products to maintain the appearance of specific surfaces depends solely on income levels. It has already been observed that the majority of families opt for powder or liquid detergents as all-purpose...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Kenya

High inflation in excess of 20% towards the end of 2011 coupled with high fuel costs are increasing unit manufacturing costs. In addition, the devaluation of the Kenyan shilling has led to a decline in incomes and thus higher living costs.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Kenya

Air care current value growth in 2011 was lower than that recorded in 2010. This was mainly due to the drop in growth within car air fresheners, where current value growth in 2011 was 12 percentage points lower than in 2010 due to the fact high ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Kenya

Growth in 2011 was slower than in 2010 due to the fact that a growing number of consumers are using powder detergents as all-purpose cleaners and fabric stain removers. Bleach is used for removing stains from white clothes as well as cleaning ...

Nov 2012 | US$900| Add to cart | View details ›