Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Dishwashing in Macedonia

Sales of automatic dishwashing powders and hand dishwashing remained stable and helped drive overall dishwashing’s positive growth in 2011. Once more, automatic dishwashing tablets experienced the strongest growth in current value terms at 8% in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Macedonia

In 2011, Macedonia experienced moderately humid but a prolonged hot summer season, lasting literally until the end of September and early October, with air temperatures mostly above and well into the 30s on the Celsius scale. Allergologists found ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Macedonia

In 2011, Macedonian consumers continued to be concerned about their disposable incomes and available credit from the commercial banks as a result of the slow recovery from the global recession, further exacerbated by the impending debt crisis in the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Macedonia

In 2011, home care in Macedonia continued its solid growth in retail current value terms. This growth comes after the 2009 turbulence as a result of the global recession and the subsequent recovery in 2010. The growing awareness among Macedonian ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Macedonia

Shoe polish was the largest segment within polishes in Macedonia in 2011, accounting for value sales of MKD28 million. Furniture polish was the second largest segment with value sales of MKD27 million, and is set to further narrow this small value ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Macedonia

All segments within surface care achieved positive current value growth in 2011. Most of these growth rates were in the range of 5% to 6% in current value terms which tells a story of a relatively successful year for surface care despite turbulences ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Macedonia

Rim liquids remained as the dominant segment within toilet care in Macedonia in 2011 and at the same time registered the highest current value growth of 9%, significantly driving the growth of the overall category. International brands and key ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Macedonia

Air care experienced solid current value growth of 4% in 2011. Despite the negligible decline in volume sales, increased unit prices, particularly those of electric air fresheners, helped maintain solid growth in value terms of air care as a whole. ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Macedonia

Despite the abundance of more advanced products available in home care, bleach continued to be widely used in Macedonia and witnessed steady but low growth during the latter part of the review period. With increasing price-sensitivity and a shrinking...

Jul 2012 | US$900| Add to cart | View details ›