Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Home Insecticides in Morocco

Consumer hygiene awareness continued to increase in 2011 as a result of rapid urbanisation and the fact that many municipalities were not well equipped to collect and safely treat garbage. Moreover, the fact that some municipalities dumped rubbish in...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Morocco

In 2011, the French group Sofiprotéol acquired 41% of Lesieur Cristal. This will boost laundry care as Sofiprotéol has promised to develop the bar detergents area, where Lesieur Cristal accounted for 98% of retail value sales in 2011. Thanks to its ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Morocco

Rising disposable incomes in Morocco drove constant value growth within home care over the review period as the Moroccan economy experienced stability and economic plans to reduce unemployment and engage women in the labour force helped improve ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Morocco

Polishes strongly benefited from rising disposable income levels as a result of the expansion of the middle class during the review period. This trend enabled consumers to spend more on non-essential products. Consumers thus became willing and able ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Morocco

The share of the Moroccan population living in urban areas reached 58% in 2011 and this on-going urbanisation trend is a main factor in the development of surface care. Urbanisation also drove sales growth in home care during the review period, with ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Morocco

There was an increase in focus on hygiene during the review period due to rising disposable income levels and increasingly crowded conditions in cities. This trend resulted in many middle and high income consumers switching from informal products and...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Morocco

In order to gain more sales share and boost their sales, players diversified their products with new different fragrances in 2011. This trend influenced all air care areas, with companies focussing on offering more choice in order to satisfy consumer...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Morocco

Bleach current value sales increased by a strong 5% in 2011, with growth being fuelled by the fact that an increasing number of consumers perceive branded bleach as offering superior cleaning ability and as being gentler on the skin.

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Morocco

Due to improving disposable incomes, a growing number of Moroccans can afford dishwashing appliances. As a result, sales of dishwashing products increased over the review period. This trend is strong in larger cities, where most couples do not have ...

Nov 2012 | US$900| Add to cart | View details ›