Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Mexico

Air care is often regarded by consumers as luxurious and nice-to-have products. The category’s performance is based on the overall state of the economy and during 2011 the economy grew at a reasonable pace registering an increase of 3.5% in GDP ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Mexico

The health and sanitary emergency brought about by the AH1N1 virus fuelled sales of bleach during 2009 by 9%, a considerable rise given that bleach is a very mature product category in Mexico. After a drop in sales during 2010 after the threat to the...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Mexico

Dishwashing registered reasonable growth in line with inflation. This industry has been performing satisfactorily for years up to 2011, with few adverse issues to affect its sustained growth. As dishwashing is a basic product purchased in every ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Mexico

Insecticides registered moderate growth during 2011 in volume and retail value terms, signalling a mature market with products that are regarded as non-basic. Interestingly, even in the face of some noticeable climate changes in the past few years ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Mexico

Perhaps the most notable trend affecting the extended use of laundry products was the moderate increase in the population as well as a rise in the number of households. For years, the birth rates in the country had been decreasing in Mexico until ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Mexico

Home care products registered healthy growth during 2011 in retail value terms compared to the previous year. Given that 2011 was only the second year of recovery after the worst economic crisis in eight decades, the growth in sales of home care ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Mexico

Polishes registered moderate growth during 2011, although the category actually failed to reach the same volume sales achieved prior to the economic crisis of 2009. Polishes are highly correlated to the overall good performance of the economy and the...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Mexico

Surface care registered reasonable growth in volume terms during 2011, up by 2%. No one factor seemed to have a strong influence on the overall growth as the new outbreak of the AH1N1 virus occurred at the very end of 2011 and expanded into the first...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Mexico

Toilet care products in Mexico registered only slim yet positive growth, fuelled by demand of in-cistern devices which was the only subcategory to actually register healthy growth in 2011. Sales of rim blocks and toilet liquids remained stagnant and ...

Jul 2012 | US$900| Add to cart | View details ›