Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Malaysia

More consumers are willing to spend on air care, pushing value sales to grow by 6% in 2011, reaching RM106 million. As consumers find refreshing smells make them feel good and air care products are widely available at retail outlets, air care is ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Malaysia

Bleach continued to see positive growth in 2011 reaching RM44 million as consumers are more familiar with the use of bleach following the outbreak of H1N1 in 2009.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Malaysia

Hand dishwashing continued to account for the vast majority of dishwashing value sales in 2011. Automatic dishwashing generated only RM8 million in sales in 2011. The penetration rate of dishwashers remains low in Malaysia because consumers see ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Malaysia

Home insecticides continued to see increasing popularity, with almost 7% growth in value sales in 2011. Spray/aerosol insecticides accounted for 58% of home insecticides value sales as it is the handiest form of product, from aiming at the insect ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Malaysia

Laundry care value sales continued to grow by 4% in 2011 as consumers are trading up to using concentrated liquid detergents and liquid fabric softeners which are seen as luxury items. Consumers are more used to using conventional powder detergents ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Malaysia

Home care total value sales continue to see positive growth in 2011. Home insecticides saw highest value growth as consumers are more aware of keeping the living environment pest-free to prevent any spread of diseases such as malaria and dengue fever...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Malaysia

Polishes remained small among home care products in 2011, recording RM26 million. Floor polish is negligible as not many homes in Malaysia polish the floor themselves and would rather use professional services if really necessary.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Malaysia

Surface care excluding wipes accounted for RM164 million in 2011. Bathroom cleaners saw 7% growth in value sales in 2011 as consumers are starting to use bathroom cleaners in place of the powder detergent meant for laundry, bleach, multi-purpose ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Malaysia

In-cistern devices saw a 9% increase in value sales in 2011. More consumers are showing interest in in-cistern devices as they appreciate seeing the coloured water flowing when flushing the toilet bowl, while rim liquids saw slower positive growth.

Jul 2012 | US$900| Add to cart | View details ›