Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Global Briefing

Home Care Review: The Strategic Implications of a Recessionary Global Market

Global retail sales of home care in 2010 provide further evidence that the industry’s multinational players need to strengthen their positions in potentially riskier second and third tier emerging markets; first to dilute some of their growth ...

Dec 2011 | US$2,000| Add to cart | View details ›

Country Report

Bleach in South Africa

Being an affordable cleaning product, particularly amongst the lower income groups, bleach continues to rise in volume terms Nevertheless, bleach is experiencing increased competition from other household categories, and the upper income groups, in ...

Oct 2011 | US$900| Add to cart | View details ›

Global Briefing

Global Wipes a Two-speed Market

Although something of a recent arrival as a mainstream fmcg product, wipes continue to see new product developments in key markets drive sales, but success in North America has not been easily replicated in other markets. There has also been ...

Aug 2011 | US$2,000| Add to cart | View details ›

Country Report

Bleach in Tunisia

In 2010, bleach in Tunisia increased in volume by 3% and in value by 6%. The increase registered in value sales, however, was due to unit price increases which affected many home care product categories during 2010, including bleach.

Jul 2011 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Tunisia

The introduction of toilet care products under Carrefour’s private label Marque N°1 into virtually all Carrefour outlets across Tunisia was the key trend in toilet care in Tunisia during 2010. Indeed, shortly after its initial introduction four years...

Jul 2011 | US$900| Add to cart | View details ›

Country Report

Polishes in Tunisia

Rising sophistication in terms of the interior design schemes in Tunisian homes has led to increased demand for furniture polish. This trend has been recognised by major players, which have responded by introducing new brands such as ASSC’s Drax ...

Jul 2011 | US$900| Add to cart | View details ›

Country Report

Air Care in Tunisia

The main trend in air care in Tunisia during 2010 was the advent of catchier and more creative brand names. Some of the more notable new names adopted by both international and domestic brands in 2010 included Sparkling Waters by Reckitt Benckiser ...

Jul 2011 | US$900| Add to cart | View details ›

Country Report

Insecticides in Tunisia

The key trends in insecticides in Tunisia during 2010 focused on the introduction of environmentally friendly and scented insecticides. Indeed, brands such as Choc Combat Végétal and Choc Parfumé by Henkel-Alki Tunisie were launched in almost all ...

Jul 2011 | US$900| Add to cart | View details ›

Country Report

Home Care in Tunisia

Home care in Tunisia registered a positive performance during 2010 as value sales increased at a higher rate than the current value CAGR registered over the entire review period. Although this more positive growth was mainly due to unit price ...

Jul 2011 | US$2,400| Add to cart | View details ›

Country Report

Laundry Care in Tunisia

The main trend in laundry care in Tunisia during 2010 was the introduction of ‘green’ laundry care products under the private label of chained grocery retailer Monoprix SA. Monoprix’s new private label laundry care line is environmental friendly and ...

Jul 2011 | US$900| Add to cart | View details ›