Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Bleach in Nigeria

The bleach category recorded a strong performance in 2011. Sales were boosted by the launch of the Hypo brand by Hygiene Products Ltd, presented in an innovative small sachet pack and promoted with considerable advertising support and the offer of ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Nigeria

Through advertising and product promotions by producers, awareness of the dishwashing category was on the increase at the end of the review period as more and more people used dishwashing products in their homes, drawn by the convenience they offer ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Nigeria

The prevalence of counterfeit versions of leading home insecticides brands has led to consumer confidence being threatened. Nigeria’s porous borders have watered down the efforts to effectively limit the activities of dubious importers. However, the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Nigeria

A growing urban population resulted in rising demand for laundry care in 2011, given that urban dwellers are more likely to use task-specific products for their laundry needs rather than the all-purpose bar detergents, for example. Consumers opted ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Nigeria

With increasingly urban lifestyles and the increasing sophistication of consumers, the home care category posted a stronger performance in 2011 than the review period as a whole. Rising incomes and the increasing number of people with white collar ...

Nov 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Nigeria

The task-specific nature of polishes and increasing sophistication of consumers spurred the growth of the category in 2011. Due to the comparatively lower prices and added value of products in the polishes category, consumers are increasingly ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Nigeria

The development of new and modern housing in most urban centres in Nigeria, coupled with rapid growth in the urban population, contributed to the growth of the surface care category in 2011. Most new homes and office buildings are fitted with modern ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Nigeria

A growing population and increasing urban concentration were the key factors that drove growth in toilet care in 2011. The number of upper- and middle-income consumers is rising with the population in urban centres, which translates into a higher ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Nigeria

Advertising drove volume growth in 2011 as products within the air fresheners category became seen as more fashionable. Many organisations such as churches, private companies and political campaign groups are increasingly using customised car air ...

Nov 2012 | US$900| Add to cart | View details ›