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Netherlands

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Country Report

Bleach in the Netherlands

Sales of bleach remain under pressure in the Netherlands, showing a steady decline in both current value and volume terms, as the product is increasingly seen as old-fashioned. A lack of activity in terms of new product development or advertising ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in the Netherlands

Dishwashing remains highly competitive in 2011, with manufacturers and retailers implementing price discounts in order to secure or increase market share. Dishwashing products such as automatic dishwashing tablets are often discounted, with nearly ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in the Netherlands

While the 2011 summer in the Netherlands was marked by a record number of rainy days and lower temperatures, improved weather at the beginning of autumn (temperatures rose to nearly 18 degrees in October and November) was accompanied by insects such ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in the Netherlands

Despite impressive growth, laundry care was again under pressure in 2011, impacted by a high degree of price promotion. The promotional activity for laundry detergents was particularly high, with 40%-50% of standard liquid detergent products being ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in the Netherlands

Home care sales in the Netherlands generated slower value growth in 2011, at 2%, compared to 4% the previous year. Intensified competition, especially among retailers, led to more frequent price discounts and promotions for key products such as ...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in the Netherlands

Polishes showed marginal 1% growth in 2011, continuing to be a product characterised by a low level of innovation. Dutch consumers often use other home care products to clean floors such as multi-purpose cleaners or floor wipes as around two thirds ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in the Netherlands

Surface care is characterised by a steady increase in demand for convenience products. The Dutch are looking to spend less time cleaning and more time enjoying their increasingly limited leisure time. Sales are under pressure in value terms due to ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in the Netherlands

Toilet care remained one of the most dynamic categories in home care as manufacturers invested in promoting more powerful formulas and products that offer added value such as a pleasant fragrance. Despite intensified competition from private label, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in the Netherlands

Air care registered mixed results in 2011 with some categories experiencing positive growth as a result of marketing support or the promotion of new products while others suffered from less consumer interest. Dutch consumers remain fairly traditional...

Aug 2012 | US$900| Add to cart | View details ›

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