Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Dishwashing in Norway

In 2011, consumers demanded dishwashing products that are both effective and eco-friendly. Producers certify their products with the Swan Label to demonstrate their commitment to environmental safety. The Swan Label, awarded by Miljømerking, shows ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Norway

Sales of home insecticides increased by 1% in constant value terms in 2011, a decline of one percentage point on 2010, to reach NOK38 million. The climate in 2011 was relatively cool with a short summer. This reduced the insect population and the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Norway

Sustainability is a key attribute for laundry care products. Socially responsible producers are engaged in making their products eco-friendly, such as formulations with biodegradable ingredients and excluding phosphates. In addition to product ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Norway

Retail value sales in home care recorded a moderate increase in current terms in 2011. Growth was curtailed by declining sales in laundry care, the largest category, and a slower gain in dishwashing.

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Norway

Constant value sales continued to increase by 2% in 2011 to reach NOK57 million. Many Norwegian consumers regard polishes as old-fashioned and they are rarely used in modern homes. Some applications, such as floor polishing, are becoming obsolete due...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Norway

Convenience is the key to selling surface care products. Norwegian consumers are looking for convenience in many forms. Lilleborg, Norway’s leading home care supplier, makes it easy for consumers to use its products. The company provides websites ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Norway

Toilet care is generally considered to be an essential, if rather distasteful, chore. The leading players are combating this perception by adding features that make their toilet care products more attractive, and almost trendy. For example, Jif rim ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Norway

In 2011, constant value sales increased by 2%, compared to a 1% review period CAGR. In general, air care products are considered unnecessary and artificial. Norwegians try to keep their home fresh and hygienic by cleaning, especially with ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Norway

New brands of task-specific cleaning products overshadow traditional brands of bleach, such as Lilleborg’s Klorin. Marketers are fighting back by turning the old-fashioned perception of bleach into a competitive advantage. Bleach is promoted as a ...

Oct 2012 | US$900| Add to cart | View details ›