Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Dishwashing in New Zealand

Supermarket and manufacturer discounting and promotion impacted the dishwashing category in 2011. High levels of discounting restricted retail value growth to a certain extent and was a result of the slow economic recovery in New Zealand, which ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in New Zealand

Seasonal fluctuations and weather conditions were key drivers of sales of home insecticides in New Zealand during 2011. Sales often surge during summer months and decrease significantly during the colder winter months. 2011 saw above-average ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in New Zealand

Health and wellness and environmentally-friendly trends played a significant role in 2011, particularly in regard to phosphate-free detergents. Manufacturers are avoiding the use of phosphates in order to reduce greenhouse gas emissions related to ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in New Zealand

Numerous factors contributed to the 2011 growth rate of 4%, including the state of the economy pushing consumers towards products which offered increased value, along with high levels of discounting and the 2010 Goods and Services Tax (GST) increase.

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in New Zealand

Polishes lacked significant levels of promotion, innovation and other growth drivers in 2011. These factors contributed to constrained growth in 2011 in terms of retail value sales. However, 2011’s 3% current value growth rate was faster than the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in New Zealand

Product innovation and new product developments drove surface care value growth during 2011. Manufacturers introduced new green-positioned products, as well as products designed for specific purposes within target areas (cleaning showers or bathtubs ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in New Zealand

The 3% current value growth rate recorded by the toilet care category in 2011 was in line with the review period CAGR, as was the case for a number of other home care categories. Stronger 2011 growth was somewhat hindered by New Zealand’s slow ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in New Zealand

Convenience and affordability remained key trends within air care in 2011. Convenience is important due to the busy lifestyles of New Zealanders and it represents an important part of the decision-making process among consumers purchasing air care ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in New Zealand

Surface care and laundry care continued to compete strongly with bleach in 2011. This, along with the maturity of bleach and the lack of innovation in the category, constrained 2011 growth rates and the overall performance of the category.

Jun 2012 | US$900| Add to cart | View details ›