Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Polishes in the Philippines

The use of celebrities and desire by Filipinos to present a good appearance were the main benefits that manufacturers communicated in order to attract consumers. The desire for acceptance and hospitality are rooted in Filipino culture. Manufacturers ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in the Philippines

Surface care had modest volume and value growth in 2011, thanks to the increasing number of house and condominium owners and residents, stable purchasing power as a result of steady economic climate, multimedia advertisements by brand manufacturers ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in the Philippines

Due to high average unit price compared to other home care products, consumption of toilet care products was concentrated in high income, upper middle income and a portion of middle income households. Lower cost, yet popular, toilet care products ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in the Philippines

In 2011, there were reports published in the mass media discussing the negative health impact of air care products. However, this was not enough to impact air care consumption negatively as the issue was countered by manufacturers’ press releases and...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in the Philippines

In 2011, manufacturers used advertisements and marketing concepts that appealed to the health and wellness trend to further increase sales. For example, Green Cross educated consumers about its Zonrox brand’s ability to kill almost 100% of germs, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in the Philippines

Dishwashing had strong value growth of 12% in 2011, which was marginally lower than 2010, higher than the economic recession years of 2008-2009 but lower than pre-economic crisis growth levels. Dishwashing had strong value growth despite maintained ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in the Philippines

In 2011, there was a sharp increase in the number of cases of dengue fever in the country which caused alarm to government officials in the Department of Health. Dengue fever cases increased to 10,487, according to Asian trade press GR Business ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in the Philippines

Laundry care benefited from stable economic growth in 2011 with healthy value growth. Higher employment rate helped improve disposable income, enabling improved purchasing power of necessary commodities including laundry care products. The increased ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in the Philippines

Due to the stable economic growth in 2011 that supported consumer spending and disposable income, home care in the Philippines had strong value growth. Value growth was led by laundry care and dishwashing, which clocked double-digit value growths ...

Aug 2012 | US$2,400| Add to cart | View details ›