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Country Report

Dishwashing in Pakistan

Liquid hand dishwashing products gained prominence in 2011. They are preferred as they are easier to store and use. Liquid hand dishwashing products are also increasingly gaining prominence on the shelves of retailers compared with other dishwashing ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Pakistan

Mosquito-borne diseases such as malaria have been always a nuisance for the rural populations of Pakistan, but the ongoing onslaught of the dengue virus in urban areas (including upscale neighbourhoods) prompted a different response from the market. ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Pakistan

Laundry care grew at a faster rate in 2011 than in the review period, as the economy progressed at a faster pace in 2011. Whilst volume growth ranged between 1% and 4% in different categories, value sales grew far more strongly, as inflationary ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Home Care in Pakistan

There was a strong growth in retail value sales in home care in 2011, as the economy recovered from the effects of the 2010 floods. Consumers saw an increase in purchasing power, which encouraged them to increase their expenditure on home care ...

Nov 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Pakistan

The increased usage and relevance of polishes led to higher purchases amongst urban middle-class and high- class consumers. The consumer base is very small and economically powerful, causing them to have a stronger reaction to the economic recovery ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Pakistan

Surface care has improved in terms of diversity, due to the wide variety of imported products available in the market in 2011. This included the increased visibility of products in categories such as multipurpose cleaners, window/glass cleaners and ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Pakistan

Increased awareness of the benefits of and range of products available in toilet care led to increasing sales over the years. This trend was supported by the increasing number of department stores, supermarkets, hypermarkets and discounters in ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Air Care in Pakistan

The awareness of air care products is increasing, and usage is becoming more common in urban areas. More households are aware of the range and usage of air care products, and are using them on a regular basis along with the cost-free alternative of ...

Nov 2012 | US$900| Add to cart | View details

Country Report

Bleach in Pakistan

Value sales of bleach are growing due to its continued usage as a laundry aid and a surface cleaner. The product is widely available and is used in both urban and rural areas, and is often used as a substitute for expensive alternatives in laundry ...

Nov 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY