Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Poland

Air care growth was fuelled by the dynamic development of private label products in the category. The positive performance especially related to spray/aerosol air fresheners. In fact, major grocery retailers offer the products under their own brands....

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Poland

In 2011 the sales growth of home care in value terms increased as compared to the previous year. However,

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Poland

In 2011 polishes continued to decrease both in volume and current value terms. Polishes registered the drop due to the weakening performance of floor polish, which saw a decrease of 11% in value terms. The demand for floor polish declines as ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Poland

In 2011, the presence of specialised surface care agents increased. Increasingly often consumers compared these products with universal ones, to see the advantage of specialist merchandise in terms of higher efficiency in activity. Consumers are ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Poland

Toilet care continued to grow in 2011 benefiting from the evidently rising consciousness of Poles in terms of toilet hygiene. When purchasing toilet care, consumers pay attention primarily to the efficiency and duration of cleanliness after ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Poland

In 2011 bleach continued to decrease. Bleach saw a drop of 3% in both volume and value sales terms. Lack of innovation in the category, the dynamic development of competitive product groups and the old-fashioned image of bleach were behind the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Poland

As far as hand dishwashing remained stagnated, automatic dishwashing is developing at a cracking pace. While in 2011 automatic dishwashing grew by 13%, hand dishwashing increased by a slight 5%. Consumption of automatic dishwashing is increasing in ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Poland

Polish consumers purchase home insecticides based on such main criteria as efficiency and duration of activity. They present a high level of loyalty towards the brands which fulfilled their expectations. Usually, Polish consumers choose well-known ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Poland

In 2011 the situation in laundry care was stable as it the products within are deemed necessities of life which are resistant to adverse economic circumstances. Moreover, at the end of the review period there was an observable trend towards ...

Jun 2012 | US$900| Add to cart | View details ›