Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Portugal

Air care in Portugal saw an increase in current value terms in 2011, despite the uneasy economic conditions. This was mainly due to ongoing innovation, especially within categories such as electric air fresheners. Moreover, Portuguese consumers, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Portugal

Maturity is a key characteristic of bleach; however, it enjoys a loyal consumer base due to its disinfectant properties. Despite the lack of developments in the review period, bleach displayed volume growth in 2011, taking share from surface care due...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Portugal

In 2011, current value sales of dishwashing products increased by 5%, which was the same growth rate as the CAGR in the review period 2006-2011. Indeed, the growing penetration of dishwashers in Portugal continued to have a positive impact on sales ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Portugal

Current value sales of insecticides increased by 2% in 2011, reaching €31 million. Nevertheless, volume sales decreased in all categories except electric insecticides. In fact, sales of insecticides mainly depend on the weather. The summer was not ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Portugal

Portuguese consumers’ awareness of environmental issues continued to be a factor behind the success of concentrated products, which are also more perfumed and more convenient. In spite of the poor economic environment, laundry care managed to post an...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Portugal

The poor performance of the Portuguese economy in 2011 forced consumers to rein in their spending and make cuts in most product areas. In home care, consumers traded down to lower-priced brands and less expensive private label alternatives. In ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Portugal

Polishes experienced a volume decline during 2011, due to the dispensable nature of these products. It is also a very mature category with little potential for growth, and a very limited consumer base which is shrinking every year. This can be ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Portugal

The phenomenon which determined the performance of surface care as a whole during 2011 was, once again, the economic crisis. Economic uncertainty affected the category. The continuation of the crisis led consumers to continue buying more affordable ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Portugal

The economic crisis affected toilet care products in 2011. Portuguese consumers saw declining purchasing power, which led them to opt for cheaper and more versatile products; hence the boom in private label products, or substitute products such as ...

Sep 2012 | US$900| Add to cart | View details ›