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Country Report

Polishes in Peru

In 2011, floor polish remained the largest category of polishes, in both retail volume and retail value terms, accounting for a retail volume share of 60%. Floor polish, as with other specialised products in home care, has benefited from recovery of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Peru

Although consumption of surface care in Peru remained very low in 2011, the category achieved dynamic growth in both retail volume and retail value terms over the second half of the review period. Surface care has started to expand in terms of ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Peru

Consumption of toilet care in Peru remained very low in 2011. Although the use of products in toilet care was promoted by increases in the level of disposable income of consumers due to improvement in the economy towards the end of the review period,...

Jun 2012 | US$900| Add to cart | View details

Country Report

Air Care in Peru

In 2011, air care witnessed wider availability of electric air fresheners and liquid air fresheners. New products were launched in these categories, refreshing them and increasing product awareness among consumers. Growth in the Peruvian economy has ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Bleach in Peru

There is very high demand for bleach in Peru, especially among low-income consumers, who use it as a multi-purpose cleaner mixed with other products such as powder detergents. Bleach is used for many purposes among consumers in Peru, in particular ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Peru

Penetration and range of products in liquid hand dishwashing in Peru continued to increase in 2011 with products in a vast array of fragrances and with additional ingredients to take care of hands during the dishwashing process being available. ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Peru

Mosquitoes, flies and cockroaches are the most prevalent types of insects in Peru. All insects are mostly present during the summer in coastal and forest areas and mosquitoes present the greatest danger because they can cause dengue fever. Low-income...

Jun 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Peru

Liquid detergents was the most dynamic category within laundry care, posting a volume growth of 6% and a current value growth of 9% in 2011. Improvements were made to various existing products and new products were launched in these categories. In ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Care in Peru

Economic recovery and increases in the disposable income of consumers positively affected the volume growth of several categories of homecare towards the end of the review period. Consumers with increased disposable income looked for more value added...

Jun 2012 | US$2,400| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY