Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Laundry Care in Costa Rica

Even though consumers have traditionally opted for more recognised and usually more expensive laundry care brands, this situation started shifting at the beginning of the review period when the increasing offer of value-for-money brands by the main ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Costa Rica

The ongoing slow economic recovery caused home care to register slower growth in 2011 than in the previous years of the review period. Most producers did not significantly adjust their price levels as they continued looking forward to fully ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Costa Rica

As more Costa Ricans adopt modern and hectic lifestyles, the demand for polishes continued losing popularity in the country, especially as more women are joining the workforce, having less time to spend on keeping floors clean or maintaining ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Costa Rica

During 2011 the main manufacturers of surface care products focused on offering attractive prices and value pack presentations, mainly as a result of the increasing competition levels within this category, as more imported brands (such as Weiman) ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Costa Rica

The main manufacturers of toilet care products continued offering new and convenient application formats within this category, which has a strong driver towards the offer of fresh scents and anti-germ formulas. New product developments for toilet ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Costa Rica

Despite the strong marketing efforts of the main competitors to incentivise sales of air care products in Costa Rica, the ongoing slow economic recovery continues holding back the growth potential of this category, as consumer disposable income has ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Costa Rica

Even though bleach is usually characterised as a very mature category due to the lack of innovation and advertising, during 2011 volume sales benefited from the slow economic recovery in Costa Rica, as these products are often used to substitute ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Costa Rica

During 2011, the dishwashing category remained fairly unchanged in Costa Rica, with locals maintaining a reluctance to buy dishwashing machines, thereby sustaining the clear dominance of hand dishwashing within this category, representing 95% of the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Costa Rica

Deeper levels of product segmentation and long effect formulations continued being the main purchase drivers for insecticides during 2011. As a result of the tropical conditions and the broad number of insects that can be found in most Costa Rican ...

Jul 2012 | US$900| Add to cart | View details ›