Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Surface Care in Romania

The most important factor impacting surface care in 2011 was the decline in purchasing power, a consequence of the negative effects of the international economic crisis on the Romanian economy and the implementation of austerity measures to combat ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Romania

The small value growth 2011 and the decline in volume terms for toilet care was the result of the changes in living conditions resulting from the strong investment in the development and modernisation of homes and in infrastructure during the boom ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Romania

The good performance of air care in 2011 was mainly the result of the premiumisation of consumption and the growing confidence of urban consumers in the future of the economy. Air care products are mostly used by urban consumers with higher available...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Romania

The performance of bleach was mainly the result of the advertising campaigns of Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as a laundry product rather than a surface cleaner or ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Romania

Dishwashing products became indispensable in most of households, whether or not they have mains water, as their grease-fighting properties have encouraged widespread use. Advertising campaigns of the multinational brands has assisted the entry of ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Romania

Insecticides witnessed a decline in both volume and value terms in 2011 as the loss of purchasing power resulted in reduced insecticide use and a switch to cheaper brands. Modern retailers also favoured the price reduction due to their everyday low ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Romania

The decline in sales of laundry care in 2011, following a strong performance from 2006-2008, was mainly due to the decline in purchasing power following the implementation of the government’s austerity measures in 2010. The efforts made by ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Romania

The improvement in purchasing power in the early part of the review period resulted in important lifestyle changes, and consequently the rapid increase in the penetration of home care products. The government’s austerity measures introduced in 2010 ...

Jan 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Romania

Polishes showed a decline in both volume and value terms due to the significant loss of purchasing power in 2011. Accounting for majority of sales, shoe polish and furniture polish dictate the performance of polishes as a whole. The decline in retail...

Jan 2013 | US$900| Add to cart | View details ›