Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Bleach in Serbia

Bleach posted another year of volume decline in 2011, the main reason for this being its poor image. Because chlorine is the main component, bleach is generally perceived as potentially unsafe for use on fabrics and has lost ground to more modern ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Serbia

The decline of hand dishwashing witnessed over the review period continued in 2011. Saturation in this oldest category was boosted by the economic downturn and the slowly but steadily rising number of automatic dishwashers, as well as negative ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Serbia

After strong volume and value growth in 2010, caused by many rainy days during the summer months and the absence of the usual aerial spraying of mosquitoes and other flying insects, the value growth of home insecticides in 2011 returned to a similar ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Serbia

A shift towards cheaper products, a fall in demand for non-essential products and increasing efforts to save money were the main characteristics of consumer behaviour during 2011. High food and fuel price increases forced consumers to reduce their ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Serbia

The already weak Serbian economy, further burdened by the global recession, faced an additional decline in purchasing power and rise in unemployment in 2011. Under such conditions, the decline in home care volume sales was inevitable. The development...

Aug 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Serbia

Like many other non-essential products, polishes have been affected by the recession, with the category recording a volume decline of 2% in 2011, while retail value growth, mostly driven by inflation, registered a gain of 8%.

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Serbia

The economic crisis and subsequent drop in consumer purchasing power were the main reasons behind most surface care categories recording a decline in retail volume terms in 2011. Strongly affected by the economic downturn and reduced budgets, ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Serbia

A further reduction in spending power, a halt to premiumisation and increasing competition, especially in the economy segment, were the key stories in toilet care in Serbia in 2011. The non-essential nature of these products and the high prices of a ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Serbia

Despite reduced spending power, international manufacturers have continued to strongly support their brands, introducing new scents and formats. The battle fought in terms of packaging and design is slowly being replaced by competitiveness in terms ...

Aug 2012 | US$900| Add to cart | View details ›