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Country Report

Dishwashing in Saudi Arabia

There was a growing consumer focus on hygiene towards the end of the review period, which resulted in increased interest in antibacterial hand dishwashing products. Meanwhile, concentrated hand dishwashing products benefited from strong advertising, ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Saudi Arabia

Demand for home insecticides continued to grow in Saudi Arabia over the review period, due to the hot weather conditions prevalent throughout the year. Normally insects tend to be found in hot weather and thus it remained common to see some insects ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Saudi Arabia

Laundry care saw good performance in 2011, with retail value sales growth of 12%. Intense competition was one major factor behind this, as players widened their presence across the Kingdom, which encouraged higher consumption. Moreover, as people ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Home Care in Saudi Arabia

The Kingdom of Saudi Arabia is the largest of the Gulf Cooperation Council countries and the Saudi economy continued to expand in 2012, as positive growth indicators were seen. Furthermore, Saudi Arabia has one of the highest population growth rates,...

Sep 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Saudi Arabia

Polishes in Saudi Arabia benefitted from a number of trends in 2011, including growing consumer focus on buying effective, easy-to-use and high-power cleaning products. Moreover, the recently growing grooming trend, with a shift towards more formal ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Saudi Arabia

Growing demand for surface care was driven by increasing interest in antibacterial products towards the end of the review period, as people became increasingly aware of spreading diseases. This trend was encouraged by huge advertising campaigns from...

Sep 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Saudi Arabia

Toilet care remained dominated by toilet liquids, which accounted for a retail value sales share of 68% in 2011. The growing consumer focus on hygiene, in addition to extensive advertising by the leading players, drove demand. Toilet liquids saw the ...

Sep 2012 | US$900| Add to cart | View details

Country Report

Air Care in Saudi Arabia

In 2011, air care saw sales growth of 5% to reach SR116 million. Concentrated spray/aerosol air fresheners saw the most dynamic current value sales growth of 8%, fuelled by strong competition and the advertising support of players.

Sep 2012 | US$900| Add to cart | View details

Country Report

Bleach in Saudi Arabia

Bleach is a traditional home care product in the Arab world and is perceived as the best antiseptic and disinfectant home care product available in Saudi Arabia. Bleach is usually purchased in large bottles and used in large quantities on a daily ...

Sep 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY