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Country Report

Dishwashing in Sweden

Despite the return of the financial crisis the penetration of dishwashers continued to increase in 2011. Fierce competition between appliance retailers results in low prices and instalment plans for those who buy a new dishwasher. This ends up in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Sweden

The weather situation during the spring and summer in has strong impact on how the population of insects develops and consequently also on the use of home insecticides. The spring and summer of 2011 were warm and humid, which is perfect for many ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Sweden

Unilever’s acquisition of Sara Lee’s European personal care and European laundry business also had an impact on the Swedish laundry care category. Previous Sara Lee brands like Tabort (fabric fresheners and spot and stain removers) and Neutral ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Sweden

Retail value sales of home care products increased slightly in 2011. Higher unit prices are an important reason behind the growth as volume sales decreased in most categories. Several categories in home care are mature and have little room for ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Sweden

The use of polishes, with the exception of shoe polish, decreased during the whole review period. Less time for household tasks amongst families, a high share of single-person households and use of surface care products or wipes as an alternative are...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Sweden

Swedish men and women are spending less and less time on household tasks. According to a time use survey from Statistics Sweden, Swedes spent 35% less time cleaning, washing and dishwashing in 2010 than they did in 1990. A more hectic lifestyle, both...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Sweden

Toilet care mousse/foam has not been a success amongst Swedish consumers. The format was first launched in 2005 by Henkel Norden and in 2006 by Lidl as a private label product. Henkel Norden withdrew its product in 2008 and Lidl began to remove its ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Sweden

Both SC Johnson (Glade) and Reckitt-Benckiser (Air Wick) introduced electric air care products based on the sense system in 2011. These are based on an infrared-based motion detection system that releases fragrance when any person is in the room. ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Sweden

The use of bleach continues to decrease in Sweden. From 2006 through 2011 volume sales decreased by over 8% as consumers chose other products. Bleach is regarded by Swedish consumers as being old-fashioned, non-environmentally friendly and harmful to...

Jul 2012 | US$900| Add to cart | View details ›

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY

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