Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Bleach in Thailand

In 2011, bleach continues to decline in the home care market as consumers perceive that bleach only has a key single function: Removing or cleaning the stains on their clothes. The use of bleach mainly relies on rural consumers, since they are still ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Thailand

Dishwashing products is approaching maturity in Thailand due to significant product penetration nationwide. Dishwashing products present in the market consist of many claims and scents. As the market is stagnant, the category was becoming more ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Thailand

Sales of insecticides continued to grow despite the negative macro-economic environment in 2011. Thai consumers have long been using insecticides to protect themselves and their families from disease-carrying mosquitoes and insects, and with the ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Thailand

Laundry care in Thailand is still dynamic with new products launched in 2011 to appease consumers’ demand for more variety and product quality. Laundry detergents remains the most significant category in laundry care in 2011. The market for laundry ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Thailand

Home care in Thailand recorded reasonable retail current value growth in 2011, despite the fact that most of the categories have become highly mature. However, in retail volume terms, some home care saw a decline, since concentrated and multipurpose ...

Oct 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Thailand

The demand for and use of polish remained static and showed gradual growth due only to the increase in the population. The unattractive environment made no newcomers interested in entering the category while certain brands in some categories were ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Thailand

Surface care benefited from the trends of hygiene- and health-consciousness amongst Thai consumers, and registered a strong performance in 2011. The mass flooding in late-2011 also propelled high sales in some categories of surface care as products ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Thailand

The strong health and hygiene awareness amongst Thai consumers continues to propel growth of toilet care sales. A positive performance was achieved in 2011, thanks to the new product developments and dynamism in terms of marketing activities driving ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in Thailand

In 2011, both international and domestic manufacturers became more active in terms of marketing, expanded their product portfolios and carried out aggressive promotions, thus air care was one of the most dynamic categories in the home care market. ...

Oct 2012 | US$900| Add to cart | View details ›