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Country Report

Bleach in Tunisia

In 2010, bleach in Tunisia increased in volume by 3% and in value by 6%. The increase registered in value sales, however, was due to unit price increases which affected many home care product categories during 2010, including bleach.

Jul 2011 | US$900| Add to cart | View details

Country Report

Toilet Care in Tunisia

The introduction of toilet care products under Carrefour’s private label Marque N°1 into virtually all Carrefour outlets across Tunisia was the key trend in toilet care in Tunisia during 2010. Indeed, shortly after its initial introduction four years...

Jul 2011 | US$900| Add to cart | View details

Country Report

Polishes in Tunisia

Rising sophistication in terms of the interior design schemes in Tunisian homes has led to increased demand for furniture polish. This trend has been recognised by major players, which have responded by introducing new brands such as ASSC’s Drax ...

Jul 2011 | US$900| Add to cart | View details

Country Report

Air Care in Tunisia

The main trend in air care in Tunisia during 2010 was the advent of catchier and more creative brand names. Some of the more notable new names adopted by both international and domestic brands in 2010 included Sparkling Waters by Reckitt Benckiser ...

Jul 2011 | US$900| Add to cart | View details

Country Report

Insecticides in Tunisia

The key trends in insecticides in Tunisia during 2010 focused on the introduction of environmentally friendly and scented insecticides. Indeed, brands such as Choc Combat Végétal and Choc Parfumé by Henkel-Alki Tunisie were launched in almost all ...

Jul 2011 | US$900| Add to cart | View details

Country Report

Home Care in Tunisia

Home care in Tunisia registered a positive performance during 2010 as value sales increased at a higher rate than the current value CAGR registered over the entire review period. Although this more positive growth was mainly due to unit price ...

Jul 2011 | US$2,400| Add to cart | View details

Country Report

Laundry Care in Tunisia

The main trend in laundry care in Tunisia during 2010 was the introduction of ‘green’ laundry care products under the private label of chained grocery retailer Monoprix SA. Monoprix’s new private label laundry care line is environmental friendly and ...

Jul 2011 | US$900| Add to cart | View details

Country Report

Dishwashing in Tunisia

Several new brands were launched in dishwashing additives during 2010, including Henkel-Alki Tunisie’s Bref Multi Dégraisseur, Reckitt Benckiser’s Finish Diamond Shine and Carrefour’s Marque N°1 Ultra Dégraissant private label.

Jul 2011 | US$900| Add to cart | View details

Country Report

Surface Care in Tunisia

The main trend in surface care in Tunisia during 2010 was the launch of Monoprix SA’s ‘green’ private label Vert Nettoyant. In surface care, this new private label line is present in oven cleaners. Despite its attractive packaging and its strategic ...

Jul 2011 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY