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Country Report

Home Care in Ukraine

The ongoing economic recovery and growth in Ukraine combined with the increasing number of households and rising consumer purchasing power were the main drivers of growth in home care in Ukraine throughout the review period. During 2009-2010, the ...

Jun 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Ukraine

Polishes in Ukraine are the subject of consistent and stable demand. The vast majority of Ukrainian consumers remain interested only in shoe polish and furniture polish, both of which are very frequently used. The strong desire among Ukrainian ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Ukraine

In Ukraine, surface care continues to face problems in terms of penetration, as consumers are fairly conservative and often use laundry or dishwashing products for surface care; they do not deem it necessary to use dedicated products to clean their ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Ukraine

As consumers became increasingly conscious about household hygiene standards, they continued to buy more and varied types of toilet care. Some products were purchased out of curiosity (in-cistern devices) but others became regular items on the ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Air Care in Ukraine

Air care appeared to recover from the hard impact of the economic crisis over the review period. Under these circumstances most of the households in Ukraine employ air care mainly for sanitary protection in bathrooms and care much less about ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Bleach in Ukraine

Bleach continued to lose its popularity in Ukraine in 2011, being increasingly perceived as damaging to fabric and old-fashioned. There are many more modern substitutes attracting consumers such as task-specific products, which, among others, have ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Ukraine

With the economic performance improving at the end of the review period, although with the threat of anew wave of economic downturn looming, manufacturers mainly focused on launching new improved versions of existing brands. These included hand ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Ukraine

A wider variety of home insecticides became available in 2011. The key trend in 2011, as in previous years, was the continuing shift from spray/aerosol insecticides to alternative formats. With global warming, and hot summers in more recent years, ...

Jun 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Ukraine

The current economic uncertainties together with the overall welfare deterioration in Ukraine (by the end of 2011) were the key factors affecting the category in 2011 in addition to the further decline of home care overall. Among the key events in ...

Jun 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY