Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Home Insecticides in the US

Home insecticides saw sales growth of 1% in 2011 to reach US$514 million. This was driven by the increased incidence of bed bug infestations. Bed bugs, which are notoriously easy to become infested with and incredibly difficult to remove, gained ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in the US

In 2011, laundry care was dramatically reshaped, as consumers looked to find value in their purchases. With the US still recovering from the recession and facing a stubborn unemployment rate, many consumers more frequently evaluated their purchasing ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in the US

In 2011, the recovery of the US economy was not near what was expected at the beginning of the year and greatly harmed consumer confidence and spending. Due to this, many consumers began to trade down to cheaper versions of numerous home care ...

May 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in the US

Polishes saw a moderate retail value sales decline of 2% in 2011. Shifts in consumer attitudes towards household chores resulted in polishes facing a steady decline in retail volume and value sales over the review period. Consumers became highly ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in the US

Niche surface care products saw strong retail value sales growth in 2011, despite the sluggish performance seen by surface care as a whole. Despite the general lack of enthusiasm that consumers displayed towards most home care products, highly ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in the US

Toilet care continued to see poor performance in 2011, with retail value sales declining by 1%, as sluggish economic recovery led many consumers to reduce their spending. During difficult economic times, consumers often view toilet care products as ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in the US

Aesthetic qualities became one of the biggest selling points for air care products in 2011. Despite the US experiencing a slower than anticipated economic recovery, a growing number of consumers opted to purchase more expensive and aesthetically ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in the US

In 2011, bleach continued to fall out of favour with US consumers, as they become increasingly uncomfortable with its usage. Additionally, new product innovations in laundry care, such as Tide Stain Release and OxiClean Power Paks, negatively ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in the US

Competition within automatic dishwashing detergent became even fiercer in 2011, due to the introduction of new regulations. In July 2010, laws came into effect in 16 states that substantially lowered the amount of phosphate allowed in automatic ...

May 2012 | US$900| Add to cart | View details ›