Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Air Care in Venezuela

As decline of the population’s purchasing power continues moving consumers towards smart purchasing decisions, the release of multi-purpose aerosol air fresheners - or products that aim to have more than one function - represents one of the main ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Venezuela

As bleach is undergoing a period of stagnation which is the product of a mature stage, the category has showed a stable performance in terms of volume sales. The general trend that has been observed in home care has to do with the fact that ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Venezuela

By tradition, hand dishwashing products manages stable growth rates in terms of volume as the category is not easily affected by decline of the population’s purchasing power. In times when Venezuelans experience the erosion of their purchasing power,...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Venezuela

A general trend that extends to home insecticides is the offering of fragrances, as one of the main concerns of Venezuelan homemakers is the strong odour given off by such products, especially when it comes to family environments with the presence of...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Venezuela

Although the country’s economy began to exhibit signs of a recovery in 2011 as the country’s GDP reversed the negative growth rate experienced during 2009 and 2010, Venezuelan consumers did not start to perceive a general wellbeing. Thus they ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Venezuela

Even though the country’s macroeconomic variables began to exhibit signs of a recovery in 2011, the general wellbeing did not reach average Venezuelans, for which the purchase of home care products continued to be limited to essential categories. In ...

Jun 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Venezuela

Polishes continues to experience a negative performance which started in 2009 as the result of the economic downturn. Since Venezuelans deal with a limited purchasing power, purchases of home care products are limited to those categories regarded as ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Venezuela

Venezuelans’ limited purchasing power continued influencing the performance of surface care products in 2011. The main tendency remains the adoption of multi-purpose cleaners as Venezuelan homemakers are making smart decisions, thus purchasing ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Venezuela

In 2011 toilet care continued exhibiting a negative growth rate in volume and constant value terms. Since most toilet care products are regarded as nonessential, whenever family budgets are limited, Venezuelans tend to reduce frequency of purchase. ...

Jun 2012 | US$900| Add to cart | View details ›