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Country Report

Home Care in Vietnam

In 2011, due to constant education initiatives by the Vietnamese government, consumers became more concerned and aware of hygiene and cleanliness issues, which gave rise to the development of home care in the country. Improved living standards also ...

Jul 2012 | US$2,400| Add to cart | View details

Country Report

Polishes in Vietnam

Towards the end of the review period, polishes such as shoe polish, metal polish, and furniture polish became more familiar to Vietnamese consumers. However, more affluent consumers tended to use these products due to the perception of being a ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Surface Care in Vietnam

In 2011, similar to other home care categories, surface care also benefited from rising consumer awareness of hygiene and cleanliness issues. As Vietnamese enjoyed improving living standards, they showed greater demand for using home care. Consumers ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Toilet Care in Vietnam

Over the review period, the Vietnamese government showed great efforts in improving the cleanliness of consumers’ toilets, as well as trying to establish a better system of public conveniences. They continued to educate both rural and urban consumers...

Jul 2012 | US$900| Add to cart | View details

Country Report

Air Care in Vietnam

Air care witnessed rising demand in 2011. As consumers enjoyed better living condition, they demanded products which could enhance their quality of life, with a pleasant and comfortable environment. Air care, which was once perceived as unnecessary, ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Bleach in Vietnam

Bleach registered current value growth of 24% in 2011, due to rising consumption, as well as the effect of a price increase due to high inflation. Consumers showed greater interest in bleach, as they became more aware of their appearance and clothes....

Jul 2012 | US$900| Add to cart | View details

Country Report

Dishwashing in Vietnam

Due to rising awareness of hygiene and cleanliness, consumers gradually adapted to the habit of using dishwashing products in 2011. In the past, washing dishes was always considered as some kind of activities that would damage the appearance of hands...

Jul 2012 | US$900| Add to cart | View details

Country Report

Home Insecticides in Vietnam

In a country of hot and humid weather like Vietnam, home insecticides was one of the most necessary products in every household. There is a variety of insecticides for consumers to choose, depending on their preference and income. Consumers in rural ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Laundry Care in Vietnam

In 2011, laundry care experienced increasing demand from consumers in line with increasing living standards and rising consumer awareness toward hygiene in the country. International manufacturers continued to boost their sales by introducing new ...

Jul 2012 | US$900| Add to cart | View details

LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY