Home Care & Household Cleaning Market Research Reports, Statistics, Analysis

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Country Report

Dishwashing in South Africa

Whilst leading manufacturers of automatic dishwashing products, such as Reckitt Benckiser, continued to focus on driving washing machine penetration, and hence grow the market for automatic dishwashing products in South Africa, by far the bulk of the...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in South Africa

Climatic conditions greatly impact the growth of the insecticide market in South Africa. Sales are dependent on whether there is a higher incidence of insects or mosquitoes. Global warming has led to changing climatic conditions and heavy rainfall ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in South Africa

Consumers remained cautious in their spending after the recent economic downturn, seeking products that offer added benefits, such as softness or long-lasting fragrance, in their laundry care products. New launches either focused on efficacy or ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in South Africa

Home care achieved double digit value growth whilst volume growth remained fairly static in 2011. Whilst the recent economic climate resulted in decreased disposable incomes, rising prices contributed to the uplift in value sales experienced during ...

Jul 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in South Africa

The South African polishes category is driven by below-the-line advertising and pricing. In such a competitive market, leading players have to focus on their value offerings in order to maintain or increase their market share. Reckitt Benckiser ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in South Africa

South African consumers are still feeling the effects of the recent economic downturn, and continue to seek value for money when it comes to choosing surface care products. Whilst “speciality” triggers, targeting specific areas, such as kitchens or ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in South Africa

Consumers continue to seek out products that offer multiple benefits, meeting both the demand for convenience as well as value for money. South Africans continued to experience the effects of the recent economic downturn and remained discerning about...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Air Care in South Africa

Not only are consumers choosing more natural smelling air fresheners, but they are opting for aerosol products that are kinder to the environment. There was growth in Air Wick Aqua Mist triggers and Glade Natures Infusions,(both Reckitt Benckiser) ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in South Africa

Being an affordable cleaning product, particularly amongst the lower income groups, bleach continues to rise in volume terms Nevertheless, bleach is experiencing increased competition from other household categories, and the upper income groups, in ...

Oct 2011 | US$900| Add to cart | View details ›