Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (799)

Country Report

Home Insecticides in Switzerland

In 2011, insecticides was influenced by the trend towards effective products that successfully repel insecticides and provide long-lasting protection, and the consumer demand for more natural products. Whilst consumers opted for effective products, ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Switzerland

The growing eco-consciousness of Swiss consumers and the consequent increased interest in eco-friendly products was highly evident in laundry care in 2011. The Swiss pride themselves on being an environmentally-conscious nation with a high regard for...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Switzerland

Home care performed well in 2011. The positive value growth is attributed to strong price competition between private label producers and branded manufacturers mainly consisting of big global players. Almost all categories of home care were able to ...

Jan 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Switzerland

Polishes was influenced by the growing consumer trend towards buying low-maintenance furniture. Due to ever busier lifestyles and a constant lack of time, the majority of people in Switzerland opt for low-maintenance surfaces and furniture in their ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Switzerland

Surface care was influenced by the growing consumer demand for effective and convenient cleaning products. With a growing number of working people and increasingly stressful lives, time-strapped consumers opted for easy-to-use products with good ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Switzerland

Toilet care was primarily influenced by convenience and innovation in 2011. With an increasing number of people working, there is little time for household chores so consumers are turning to convenient products that reduce the frequency of toilet ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Switzerland

Air care was influenced by the trend towards wellness and pleasant surroundings at home. With increasingly busier lifestyles due to longer working hours and a growing number of working people in general, the desire to make the home an oasis of peace ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Switzerland

The negative image of bleach amongst Swiss consumers caused a shift to surface care and toilet care products that contain small amounts of bleach. The raw materials used in the production of household bleach are chlorine and caustic soda, both of ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Polishes in Slovenia

Polishes in Slovenia continued to perform sluggishly as budget conscious Slovenian consumers turned away from polishes en masse. The introduction of mass produced low cost clothing/footwear and household products means that local shoppers can find ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Slovenia

Continuing the trend spurred by the economic downturn, Slovenian consumers gravitated towards surface care products which offer them an optimum combination of product quality and value for money. As a result, private label products are becoming more ...

Jan 2013 | US$900| Add to cart | View details ›