Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (799)

Country Report

Polishes in Chile

Polishes consists of traditional products which are suffering from low consumer demand and saturation. The busy lifestyles of Chilean consumers restrict the time allocated to household chores such as polishing, which is generally considered to be ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Chile

Value sales rose by 11% in 2011, representing an improvement compared with the review period CAGR of 8%. Stronger growth towards the end of the review period was due to the positive economic performance and lower unemployment. Growth was also linked ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Chile

During 2011, a large variety of brands entered home insecticides driving prices up due to the increased demand for these products. Most of them were concentrated in spray/aerosol products as this is the most developed category. Companies are also ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Chile

Value sales of home care products increased in 2011 due to higher average unit prices in the main home care categories. Average prices were in line with the inflation rate of 3.3% in 2011. In volume terms, sales of home care products were stable in ...

Jan 2013 | US$2,400| Add to cart | View details ›

Country Report

Laundry Care in Chile

The consolidation of the market during 2011 promoted sales of value-added products as, even if they are more expensive, consumers are looking for products that effectively clean clothes, remove stains and have a pleasant fragrance.

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Chile

Economic growth during the early part of the review period encouraged new trends in dining that continued to develop to the end of the review period. There was, for example, strong growth in the number of restaurants in the country and feasts to ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Romania

The most important factor impacting surface care in 2011 was the decline in purchasing power, a consequence of the negative effects of the international economic crisis on the Romanian economy and the implementation of austerity measures to combat ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Romania

The small value growth 2011 and the decline in volume terms for toilet care was the result of the changes in living conditions resulting from the strong investment in the development and modernisation of homes and in infrastructure during the boom ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Dominican Republic

Air care products are now not only available in big chained hypermarkets and supermarkets, but also in smaller retailers. Although they are still very expensive for the majority of Dominican consumers, people are open to using air care products due ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Dominican Republic

During 2011, the consumption of bleach was pushed and maintained by constant advertisement campaigns by government institutions in order to prevent cholera and dengue. Both diseases are huge threats to the Dominican population due the prevalence of ...

Jan 2013 | US$900| Add to cart | View details ›