Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (799)

Country Report

Dishwashing in Dominican Republic

The consumer preference for dishwashing soaps balls is becoming more common in the Dominican Republic. These products were previously marketed more in convenience stores and retail outlets favoured by low-income consumers. Stores such as supermarkets...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Dominican Republic

Consumers continue to use home insecticides to prevent contracting dengue, a mosquito-borne tropical disease. In the Dominican Republic, dengue contraction is prevalent as there are no easy ways to curtail the reproduction of the mosquitoes that ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Dominican Republic

Dominican consumers show an openness to new brands despite the existence of long-standing ones. 2011 saw new brands launched and existing products relaunched with innovative and more efficient formulas. As there are a number of brands with a ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Home Care in Dominican Republic

During 2011, home care in the Dominican Republic improved its value sales as companies in many categories strengthened their penetration, promotion and advertising strategies in order to attract and sustain consumption. Many home care products showed...

Jan 2013 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Dominican Republic

Polishes are products directed to mid- and high-income consumers due to their price and limited availability. In the Dominican market, polishes are currently available for different uses, with furniture polish the product with the highest consumption...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Surface Care in Dominican Republic

Informal retailers have negatively affected the surface care product market in the Dominican Republic, taking advantage of lower prices and a mobile platform that allows them to promote their products directly in low- and mid-income neighbourhoods. ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Dominican Republic

Consumers continue to use bleach, multi-purpose cleaners and powder detergents to clean their toilets instead of specific toilet care products. Actual toilet care products are used primarily by mid- and high-income consumers who understand the need ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Air Care in Romania

The good performance of air care in 2011 was mainly the result of the premiumisation of consumption and the growing confidence of urban consumers in the future of the economy. Air care products are mostly used by urban consumers with higher available...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Bleach in Romania

The performance of bleach was mainly the result of the advertising campaigns of Ace as providing a whitening effect without affecting the laundry, which has created the perception of bleach as a laundry product rather than a surface cleaner or ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Romania

Dishwashing products became indispensable in most of households, whether or not they have mains water, as their grease-fighting properties have encouraged widespread use. Advertising campaigns of the multinational brands has assisted the entry of ...

Jan 2013 | US$900| Add to cart | View details ›