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Market research for the home care industry

Euromonitor has the world’s most comprehensive research on the home care industry. We monitor and analyse industry trends in home care globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in home care include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Global Briefing

Home Care Proves Resilient as Developing Markets Take on the Growth Mantle

The global economic downturn has deepened the schism in home care performance between developed economies and emerging markets. While the likes of China and India continue to exhibit robust value sales growth, some hard-pressed consumers in the US, ...

Jan 2011 | US$2,000| Add to cart | View details

Global Briefing

Key Strategies for Growth in Laundry Care

Even in difficult economic times, laundry care continued its growth pattern. Performance is still the key aspect of success in laundry care, however, consumers now expect products not just to perform. While environmentally conscientious Western ...

Aug 2010 | US$2,000| Add to cart | View details

Global Briefing

The Shapes and Sizes of Recovery in 2010

In the midst of global economic recovery, Euromonitor International takes a closer look at the industries and countries leading the way towards positive growth in 2010. Using the insights of its global industry heads, Euromonitor explores winning ...

Jun 2010 | US$2,000| Add to cart | View details

Global Briefing

Balancing Growth in a Diverse Home Care Market

The key question facing home care companies is how best to pursue expansion in an industry contrasted by two different types of markets. On the one hand lies the lure of high-growth but more underdeveloped emerging markets, and on the other the ...

May 2010 | US$2,000| Add to cart | View details

Global Briefing

Global Air Care: The Sweet Smell of Success or Olfactory Fatigue?

A slowdown in air care growth at a global level hides a mixed picture, with double-digit expansion in many emerging economies and disappointing performances in most developed economies, particularly North America. 2010 could bring a breath of fresh ...

Feb 2010 | US$2,000| Add to cart | View details

Global Briefing

Value Redefined? Finding a Winning Formula in the Midst of Economic Downturn

One year on from the collapse of Lehman Brothers, consumer confidence is improving. However, with continued pressures on disposable incomes, consumer spending is not expected to return to pre-recession levels in some countries for the foreseeable ...

Dec 2009 | US$2,000| Add to cart | View details

Global Briefing

Household Care: Strategies For Growth in an Economic Slowdown

The efforts of manufacturers to pass on cost increases to consumers had a major bearing on the performance of the household care sector in 2008, resulting in better than excepted value growth. However, real value sales fell in many developed markets,...

Nov 2009 | US$2,000| Add to cart | View details

Global Briefing

Global Household Care: Green Cleaning – Still an Oxymoron?

Until recently, it was mainly niche green companies which pioneered green cleaning. In recent years, however, the trend underwent a great change: a number of niche companies evolved into strong multinational players, conventional household care ...

Sep 2009 | US$2,000| Add to cart | View details

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LATEST ANALYST INSIGHT FOR THE HOME CARE INDUSTRY