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Global Briefing

Home Furnishings: Category Overview

Sep 2012

Price: US$2,000

About this Report

About this Report

Having contracted sharply during 2008 and 2009, the global home furnishings market stabilised during 2010 and 2011. There has also being a significant regional shift, with surging sales in the rapidly urbanising and economically buoyant Chinese market (and to a lesser extent in India and Indonesia), while weak property markets and lingering recessionary effects weighed heavily on consumer confidence and sales of home furnishings in North America, Western Europe and Japan.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Socio-Economic Drivers

Reduction in consumer borrowing hits developed economies hard

Swelling urban middle class key driver in emerging markets

Social change shrinks household size, boosting aggregate demand

Weak property markets drag down home improvement sales

Decline in remittances undermines some emerging markets

Environmental concerns gradually becoming more important

TV fact and fiction play help to shape consumer tastes

Category Analysis

Asian growth offsets declines elsewhere in household textiles

Weak demand in Western Europe weighs down indoor furniture

Window covering sales stabilise as some markets return to growth

Global lighting sales recover on surge in Chinese demand

Outdoor furniture begins to take off in some emerging markets

Regional Analysis

Home furnishings market size

Euro crisis derails stabilisation in Western European market

Housing crash and credit crunch weigh US home furnishings sales

Top five growth markets: China dominates

Credit booms and consumers splurge in China

Bottom five growth markets: US a huge drag on global growth

Euro-zone crisis weighs heavily on Italian consumers

Channel Analysis

Furniture and furnishings stores coming under pressure

IKEA grows on the back of investment in emerging markets

Growth in hypermarkets leads to heightened price competition

Market saturation spurs strong price competition in Germany

Internet retailing growing in importance

Younger consumers drive growth of internet retailing in China

Armani and Versace bring high fashion to home furnishings retail

Mass-market f ashion brands expand into home furnishings

Forecast

China to remain the engine of global growth in home furnishings

Ongoing rise of the urban middle class will drive Chinese growth

US property market recovery to boost home furnishings demand

Western European consumers likely to remain subdued

Can IKEA exploit India’s growing urban middle class?

As the world gets wired, internet retailing will grow in importance

The impact of gadgets on how consumers shop will deepen

Lighting to buck downward trend in ageing Japan market

LED technology to boost global lighting sales

Increased credit availability to boost some emerging markets

Environmental issues to play a bigger role in consumer choices

Sustainable materials to help accelerate grow in household textiles

Emerging trends and technologies likely to impact the sector

Final conclusions

Final conclusions

Report Definitions

Data parameters

Product category definitions

Retail distribution definitions

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