Thailand’s economy is heavily dependent on its natural resources. However, rising sea levels are making coastal areas of the country more vulnerable, while heatwaves and rising temperatures are threatening plantations such as lowland rice, lychee and rubber.
Many Thai consumers focus on saving money when relocating to new homes and this has helped to generate growing interest in renting furniture instead of buying new items. This has led to various companies setting up subscription-based furniture rental services in the country.
E-commerce received a boost from the pandemic, and it is likely to receive growing importance in home furnishings over the forecast period. However, e-commerce will likely remain largely limited to purchases of small, inexpensive items of furniture where there is perceived to be less of a risk.
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Understand the latest market trends and future growth opportunities for the Home Furnishings industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Furnishings industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Furnishings
The furniture and other moveable articles in a home that are necessary or useful for comfort and convenience. Items must be new when sold to the consumer; second-hand/used home furnishings are excluded. Antiques are also excluded. Home furnishings refers to indoor living (home textiles, indoor furniture and window coverings), outdoor living (BBQ's, garden sheds and outdoor furniture) and lighting (lighting sources and light fixtures).
See All of Our DefinitionsThis report originates from Passport, our Home Furnishings research and analysis database.
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