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Home Improvement

Euromonitor International publishes the world's most comprehensive market research on the home improvement industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Kitchens & Kitchen Products: Key Drivers & Future Growth Opportunities

Dec 2017

Major drivers for kitchen products include cocooning, rising incomes, housing affordability, the sharing economy and connected consumers. Opportunities for retailers and manufacturers abound as a result of urbanisation and apartment living, the ...

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Megatrends

Connected Consumers: “Can do” Versus “Should do” Thinking

Dec 2017

IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to...

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Strategy Briefing

Home and Garden Global Industry Overview

Oct 2017

The home and garden industry maintained slow but steady growth in 2016, despite macroeconomic headwinds, with the buoyancy of emerging markets tempered by maturity in developed markets. However, new technology, urban gardening, connected homes and ...

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Company Profile

Stanley Black & Decker Incin Home and Garden

Oct 2017

Stanley Black & Decker Inc is the third ranked home improvement company in the world, dominating the power tools and hand tools categories globally. This report focuses on the company’s recent acquisition of the Craftsman brand from Sears Holdings, ...

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Strategy Briefing

Channel Review in Home and Garden

Oct 2017

Home and garden sales typically flow through two major store-based channels, home improvement and gardening stores, and homewares and home furnishings stores. Despite the supremacy of store-based retail, online sales continue to flourish within home ...

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Country Report

Home Improvement in Japan

Aug 2017

Japanese consumers are increasingly leaving many areas of home improvement to professionals, with this hindering retail sales. In Japan there are required legal standards for houses and many products such as kitchens and bathrooms, making it ...

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Country Report

Home Improvement in the United Arab Emirates

Jul 2017

Whilst traditionally the price of professional help was cheaper, due to the availability of cheap labour and the compulsory maintenance requirements for residential dwellings, the trend is now changing, with the rise of a DIY culture in the United ...

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Country Report

Home Improvement in Australia

Jun 2017

Home improvement current value sales grew by 2% in 2016, an improvement over the review period CAGR as the housing market continued to grow strongly. Do-it-yourself (DIY) home improvement tasks remained a popular activity for Australian consumers to ...

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Country Report

Home Improvement in Thailand

Jun 2017

DIY is becoming increasingly popular in Thailand, especially when it comes to tasks such as painting walls, hanging wallpaper and small repairs. However, for bigger renovation projects, Thai householders prefer to hire local contractors, despite the ...

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Country Report

Home Improvement in the United Kingdom

Jun 2017

If capable, UK consumers continue to prefer getting home improvement jobs done themselves. While this general tendency remained unchanged in 2016, the growing impact of do-it-for-me, due to an increasing lack of DIY skills within the younger ...

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Country Report

Home Improvement in Italy

May 2017

While there are positive factors supporting the growth of home improvement sales, the trend for do-it-yourself (DIY) is not particularly common in Italy. Per household spending on home improvement in Italy compared to most other Western European ...

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Country Report

Home Improvement in Indonesia

May 2017

Like home furnishings, growth in home improvement also stems from the high interest among consumers in having nice homes to showcase to their families and friends. This category has also been boosted by the ever growing Indonesian population, which ...

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Country Report

Home Improvement in India

May 2017

Home improvement in India is all about giving a better and attractive look to one’s home. Home improvement in the country is slowly but surely growing with people spending more time and money on home improvement products....

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Country Report

Home Improvement in Brazil

May 2017

The Brazilian market has traditionally been characterised by a strong service-oriented culture with regard to repairs and small renovations, with most consumers paying for professionals. However, due to recent macroeconomic deceleration, this ...

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Country Report

Home Improvement in Ukraine

May 2017

Under the impact of the economic crisis, DIY became even more popular than it was before. Hiring of professionals became unaffordable for many Ukrainians, so consumers preferred to do most tasks, such as small repairs and painting walls, themselves....

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Country Report

Home Improvement in the US

May 2017

In 2016, existing home sales in the US reached the highest level seen since the economic downturn of 2008-2009. Buoyed by the popularity of home improvement shows on HGTV (Home & Garden Television) and other networks, DIY home remodelling and ...

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Country Report

Home Improvement in South Africa

May 2017

As reflected in other categories, the South African economy continues to struggle and average households continue to feel increased pressure on disposable incomes. In times of economic hardship, South Africans turn to DIY home improvement solutions, ...

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Country Report

Home Improvement in Argentina

May 2017

Year 2016 was characterised by a general decline in consumption, due to inflation and the increase in tariffs, amongst others. Facing this complicated context, consumers reduced fixes and renovations in their homes....

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Country Report

Home Improvement in South Korea

May 2017

The home improvement and do-it-yourself (DIY) trend has become very popular since early 2016. There were several home improvement programmes on television showing actual renovation work results and the affordable budgets, which surprised many ...

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Country Report

Home Improvement in Mexico

May 2017

Mexico continues to be characterised by a strong service-orientated culture, where the do-it-yourself (DIY) approach is not very common, also due to the widespread availability of cheap labour. As a result, consumers – especially middle- and ...

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