Home Improvement

Market research on the home improvement industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Home Improvement in Australia

May 2018

Home renovations in Australia continue to sustain growth in home improvement. Home paint products, hardware and power tools have been positively influenced by the wave of consumers seeking to perform improvement tasks at home. Consumers have focused ...

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Home Improvement in Brazil

May 2018

The home improvement industry had two positive factors driving sales in 2017: house renovations and new households. Particularly in the second half of 2017, there were new launches within home improvement, although at a low rate and coming from a ...

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Country Report

Country Report

Home Improvement in Thailand

May 2018

DIY is becoming increasingly popular in Thailand, especially when it comes to tasks such as painting walls, hanging wallpaper and small repairs. However, for bigger renovation projects, Thai householders still prefer to hire local contractors, ...

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Country Report

Country Report

Home Improvement in the US

May 2018

Renovation and remodelling sales broke records in 2017. The growing shortage of affordable new housing forced many consumers to either improve their existing homes or buy older homes that require substantial repair, instead of purchasing new homes. ...

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Country Report

Country Report

Home Improvement in Switzerland

May 2018

While home improvement and gardening stores remained the dominant distribution channel in home improvement in Switzerland in 2017, it saw current value sales stagnate for the second consecutive year. To attract more consumers, over the forecast ...

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Country Report

Country Report

Home Improvement in Spain

May 2018

With the stabilisation of the economic situation in the country, in 2017 Spaniards started to invest again in their home by purchasing a new or second-hand house or by renovating their house. As a result, home improvement sales registered growth. Two...

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Country Report

Country Report

Home Improvement in France

May 2018

The rebound in the housing and real estate market which had a positive effect on French home improvement is likely to tone down over the second half of the forecast period, primarily due to saturation and rising interest rates....

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Country Report

Country Report

Home Improvement in the Netherlands

May 2018

Home improvement in the Netherlands in 2017 continued to benefit from ongoing economic growth and a vibrant housing market. Dutch consumers like to renovate their homes to make them their own. For this reason, other floor covering recorded the ...

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Strategy Briefing

Strategy Briefing

Home Improvement in Western Europe

May 2018

Home improvement in Western Europe returned to modest value growth, following depressed sales during the European economic crisis. High levels of maturity in leading markets, housing affordability challenges and increasing competition among players ...

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Country Report

Country Report

Home Improvement in Hong Kong, China

May 2018

DIY is not very popular in Hong Kong as people are too busy to do it. Consumers in Hong Kong instead prefer the convenience of using professional services when doing interior design. The limited popularity of DIY therefore restricts the growth of ...

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Home Improvement in Russia

May 2018

Home improvement performed well in 2017 as consumers avoided significant purchases, preferring to improve their living conditions in a period of crisis, leading to strong growth for home paint, wall and floor covering. Domestic decorative paint ...

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Country Report

Country Report

Home Improvement in Malaysia

May 2018

In 2017, spending on home improvement continued to increase, boosted by rising income levels in Malaysia and the growing middle class. According to Euromonitor International’s socioeconomic data, consumer expenditure on maintenance and repair of ...

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Country Report

Country Report

Home Improvement in Italy

May 2018

In 2017 home improvement in Italy returned to positive sales results after several years of difficulties. Cordless power tools and drills showed the strongest growth, thanks to improved performance and usability compared to corded items. Positive ...

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Country Report

Country Report

Home Improvement in China

May 2018

Home improvement registered current value growth in 2017, but the increase was lower than the review period CAGR, as Chinese consumers preferred to hire professionals to carry out home improvement tasks. Hectic lifestyles leave consumers with limited...

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Country Report

Country Report

Home Improvement in Singapore

May 2018

Due to busy lifestyles and inadequate technical skills, consumers in Singapore have generally preferred to engage professionals when working on home improvement tasks such as repair work, plumbing and painting. With some additional but affordable ...

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Country Report

Country Report

Home Improvement in the United Kingdom

May 2018

The confidence of UK consumers has suffered in 2017 due to the Brexit vote and ongoing uncertainty regarding the future UK-EU relationships. This fall in confidence, however, did not affect sales of home improvement. Only home paint sales recorded ...

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Country Report

Country Report

Home Improvement in Turkey

May 2018

Primarily thanks to increasing demand for more convenient solutions, power tools recorded strong current value growth over the review period, although the category experienced a significant rise in unit prices due to the depreciation of the Turkish ...

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Country Report

Country Report

Home Improvement in Ukraine

May 2018

According to State Statistics of Ukraine, the value of newly constructed residential property increased by 26% in 2017. Thus, the growing number of new apartments on the market had a positive impact on home improvement sales. This trend is set to ...

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Country Report

Country Report

Home Improvement in Sweden

Apr 2018

Retailers active in the home improvement and gardening stores sales channel are reporting booming sales data, and particularly via their internet retailing arms. However, there are question marks surrounding household contributions to this growth. ...

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Country Report

Country Report

Home Improvement in the United Arab Emirates

Apr 2018

The current decline in disposable incomes and the introduction of VAT and other regulations have led to residents trying to rein in their spending. In the United Arab Emirates, most of the leading home improvement manufacturers provide after-sales ...

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