Demand for wallpaper is expected rise steadily over the forecast period as the number of households in Argentina increases and more people choose to invest in renovating or redecorating their homes rather than see the value of their savings eroded by persistently high inflation. Painted varieties that resemble artwork look set to perform particularly well due to the growing tendency of consumers to perceive home décor as a way to express their personality and individual sense of style.
Plywood flooring is expected to become more popular in Argentinian homes over the forecast period. Given the likelihood that inflation will remain very high for some time, this is mainly due to its relatively low cost, especially as compared to traditional hardwood flooring.
With high inflation set to continue driving up unit prices and straining household budgets, it is expected Argentinians will become more inclined to trade down to cheaper alternatives in many home improvement categories over the forecast period. This should boost demand for private label products, especially in areas such as bathroom and sanitaryware, hand tools and decorative paint.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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