Singapore is known for its humid climate and small living spaces. Hence, with local consumers generally spending less time at home post-pandemic, they want to minimise the effort and time required to maintain their homes.
Over much of the review period, retail offline was steadily losing share, while sales of home improvement via e-commerce were notably increasing. However, in 2022, there was a sudden shift and retail offline regained some ground due to greater mobility outside of the home, with value sales returning to 2019 levels, while e-commerce lost value share due to declining sales.
The entire process of home improvement can generate significant waste and hence, consumers in Singapore are very particular about the type of materials they use, including bamboo or reclaimed wood, and whether the process is sustainable or not. Hence, category players are creating sustainable options to gain the attention of environmentally-conscious consumers and to also reduce their carbon footprint.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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