As many local consumers struggled with lower disposable incomes towards the end of the review period, they had less money available to invest in improving their homes. This trend was particularly driven by the cost-of-living crisis and increasing inflation.
In 2022, many employees in the UK with traditionally office-based jobs worked from home, even as part of hybrid measures, and therefore the need to keep the space comfortable and aesthetic remained important. This trend is expected to continue over the forecast period, with decorative paint in neutral colours such as white, beige, and grey expected to be used more frequently.
In the coming years, the UK is set to see a further ageing of the population, with the number of people aged 65 years and over projected to reach almost 20 million by 2030. This demographic shift is already having an impact on home improvement, as these older adults increasingly require products and services that are tailored to their needs.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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