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Country Report

Italy Flag Home Insecticides in Italy

| Pages: 19

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Sales of home insecticides are affected by the weather, and tend to increase during the summer, as the climate allows insects to spread; however, the bad weather in Italy in the summer of 2014 reduced sales. Long rains and moderate temperatures, even during the summer months, reduced the possibility for insects to breed. As a consequence, sales of home insecticides were negatively affected by the climate. The economic situation also affected sales, primarily in the most expensive categories, such as electric and other insecticides.

COMPETITIVE LANDSCAPE

  • Johnson Wax retained its lead in home insecticides in 2014, with a 40% value share, with its leading brands Raid and Baygon both widely available within stores and well-known amongst consumers. Guaber was ranked second with a 25% value share, thanks to its famous and well-known product range Vape. Both these companies support their brands with strong advertising and marketing investment.

PROSPECTS

  • In the forecast period home insecticides is expected to see a better performance in value terms at constant 2014 prices, albeit still negative, than in the review period, with a negative CAGR of 3%, compared with a negative CAGR of 6% in the review period. The weather conditions and company innovation will be the main influential factors.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Italy market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Italy?
  • What are the major brands in Italy?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Italy?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Insecticides in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Insecticides by Category: Value 2009-2014
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
  • Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value Breakdown 2009-2014
  • Table 4 NBO Company Shares of Home Insecticides: % Value 2010-2014
  • Table 5 LBN Brand Shares of Home Insecticides: % Value 2011-2014
  • Table 6 Forecast Sales of Home Insecticides by Category: Value 2014-2019
  • Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019

Home Insecticides in Italy - Company Profiles

Guaber Srl in Home Care (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Guaber Srl: Key Facts
  • Summary 2 Guaber Srl: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Guaber Srl: Competitive Position 2014

Home Care in Italy - Industry Context

EXECUTIVE SUMMARY

Economic recession in Italy continues to hamper growth in home care

Consumers prefer to buy multipurpose and concentrated home care products

Consumer habits increasingly shift towards daily shopping

Environmental sustainability and health guide consumers’ choices

Potential threat comes from possible further VAT increases and a deflationary trend

KEY TRENDS AND DEVELOPMENTS

Private label products are successfully emerging from the recession

Environmental sustainability is becoming a key purchasing driver

The recession prevents the recovery of consumption

MARKET INDICATORS

  • Table 8 Households 2009-2014

MARKET DATA

  • Table 9 Sales of Home Care by Category: Value 2009-2014
  • Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 11 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  • Table 14 Distribution of Home Care by Format: % Value 2009-2014
  • Table 15 Distribution of Home Care by Format and Category: % Value 2014
  • Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Home Insecticides
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
    • Other Home Insecticides

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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