Climate change suggests rising temperatures throughout the forecast period thanks to global warming, which will support rising volume sales within home insecticides in Kazakhstan. Organic population growth will also boost sales, as will ongoing urbanisation.
The significant price hikes seen for international brands in home insecticides will prompt local consumers to more actively seek out private label alternatives, supporting the future expansion of the segment within the category as the value of international brands has shown a strong increase against a backdrop of consumer price-sensitivity In addition, Russian and Turkish brands are likely to see increased demand during the forecast period thanks to their relatively low-cost offer and frequent promotions. However, such options will only occupy a small share because consumers will lack confidence in the effectiveness of cheaper brands (thus the low presence of local options), which will also impact private label brands.
In Kazakhstan’s large cities, higher-income consumers are likely to become more health conscious and aware of environmental concerns over the forecast period, thus influencing their purchasing choices across several industries, including home care and within that air care. As such, this consumer segment is likely to support sales in air care subcategories which are deemed to be better for consumers’ health and the environment – such as electric insecticides and insecticide coils, for example.
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Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Home Insecticides research and analysis database.
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