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Country Report

Pakistan Flag Home Insecticides in Pakistan

| Pages: 14

Price: US$990

About this Report

Executive Summary

TRENDS

  • Recent floods caused an outbreak of malaria, dengue and related illnesses in the country. Insecticides received a massive boost as the population started to take preventive measures in order to reduce the chance of catching these diseases. Companies also hugely benefited as they ramped up their marketing efforts in order to drive more sales.

COMPETITIVE LANDSCAPE

  • Reckitt Benckiser continues to lead home insecticides with a value share of 52% due to its flagship brand Mortein. SC Johnson & Son Inc, with its brands Finis and Baygon, ranks second with a value share of 21%. These companies dominate due to their longstanding presence, extensive distribution networks and huge marketing investment.

PROSPECTS

  • Increased awareness of insecticides has led to the growth of the category and this is likely to continue during the forecast period. Consumers living in urban and rural areas are well aware of the benefits of the products and consumption is likely to increase during the forecast period.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Pakistan?
  • What are the major brands in Pakistan?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Pakistan?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Insecticides in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Insecticides by Category: Value 2009-2014
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Home Insecticides: % Value 2010-2014
  • Table 4 LBN Brand Shares of Home Insecticides: % Value 2011-2014
  • Table 5 Forecast Sales of Home Insecticides by Category: Value 2014-2019
  • Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2014-2019

Home Insecticides in Pakistan - Company Profiles

Reckitt Benckiser Pakistan Ltd in Home Care (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Reckitt Benckiser Pakistan Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Reckitt Benckiser Pakistan Ltd: Competitive Position 2014

Home Care in Pakistan - Industry Context

EXECUTIVE SUMMARY

Increased awareness of products ensures growth

Intense marketing competition drives sales

Multinational companies continue to dominate

Modern retailing drives home care

Steady growth expected as political and economic situation improves

MARKET INDICATORS

  • Table 7 Households 2009-2014

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2009-2014
  • Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
  • Table 10 NBO Company Shares of Home Care: % Value 2010-2014
  • Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
  • Table 12 Distribution of Home Care by Format: % Value 2009-2014
  • Table 13 Distribution of Home Care by Format and Category: % Value 2014
  • Table 14 Forecast Sales of Home Care by Category: Value 2014-2019
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Home Insecticides
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
    • Other Home Insecticides

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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