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Country Report

Pakistan Flag Home Insecticides in Pakistan

| Pages: 12

Price: US$990

About this Report

Executive Summary

TRENDS

  • Current value sales of home insecticides grew by 19% in 2015. The growth was backed by rapid urbanisation, innovative solutions, population growth and improved education levels. Local players also contributed to the growth through offering products to kill home lizards, mosquitoes and houseflies.

COMPETITIVE LANDSCAPE

  • Reckitt Benckiser Pakistan retained its leadership in home insecticides in 2015 with a 51% value share. The company was involved in educating consumers about available home insecticides through billboards, television commercials and print advertisements. Its brand Mortein enjoys top of the mind awareness amongst consumers and targets middle- and higher-income consumers with its mid-pricing.

PROSPECTS

  • Consumers of insecticide coils are expected to upgrade to electric insecticides over the forecast period; the category is expected to post a value CAGR of 12% at constant 2015 prices over the forecast period. The change in behaviour will be driven by demand for convenience, fast action and a smoke-free atmosphere, as well as by urbanisation and adoption of modern lifestyles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Insecticides industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Insecticides in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home Insecticides in Pakistan?
  • What are the major brands in Pakistan?
  • Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Pakistan?
  • What are the key new product launches in the insecticides market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Table of Contents

Home Insecticides in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Home Insecticides by Category: Value 2010-2015
  • Table 2 Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 4 LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 5 Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Home Care in Pakistan - Industry Context

EXECUTIVE SUMMARY

Increase in number of local players leads growth in home care

Low-cost local products pose tough challenge to brands

International home care companies invest in spreading awareness

Modern retail continues to play an important role in trial of home care products

Home care will continue to grow due to increased awareness

MARKET INDICATORS

  • Table 7 Households 2010-2015

MARKET DATA

  • Table 8 Sales of Home Care by Category: Value 2010-2015
  • Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 10 NBO Company Shares of Home Care: % Value 2011-2015
  • Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 12 Distribution of Home Care by Format: % Value 2010-2015
  • Table 13 Distribution of Home Care by Format and Category: % Value 2015
  • Table 14 Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 15 Forecast Sales of Home Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Home Insecticides
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
    • Other Home Insecticides

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita

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