Home laundry appliances is set to continue to see a slight retail volume decline in 2024, in a continued correction from the growth seen in 2021, as replacement cycles restarted or were disrupted. However, growth rates are expected to normalise in 2025 through to the end of the forecast period.
Current sustainability initiatives by manufacturers, such as quick wash and cold wash cycles, have been easy steps towards long-term sustainability and energy efficiency, with home laundry appliances companies aligning with laundry detergent brands such as Tide and All, which have promoted cold wash cycles through their advertising and product formulations in the past few years. However, Euromonitor International’s Voice of the Consumer: Lifestyles survey showed nearly a five percentage point decline in the share of consumers buying sustainably-produced items in 2023, with 22% preferring sustainably-produced items in this year, compared with 27% in 2022.
Over the forecast period, growth in home laundry appliances in both volume and current value terms is expected to be propelled by the trend of product customisation. This shift will be driven by consumers’ inclination to purchase products that can be tailored to align with their individual needs and lifestyles.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See All of Our DefinitionsThis report originates from Passport, our Home Laundry Appliances research and analysis database.
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