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Global Briefing

Home Laundry Needs: How China Dresses, Washes and Shops

Feb 2011

Price: US$2,000

About this Report

About this Report

China will account for a quarter of global unit volume growth in home laundry over in the next five years. This report takes a look at the adjacent industries and their impact on the category including the retailing environment, clothing trends, laundry preferences and lending. China will be a key battleground for manufacturers and understanding the dynamics and connections between how China dresses, washes and shops is vital to drive revenues in a challenging and rapidly developing market.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Briefing objectives

  • Introduction

Key findings

  • Introduction

Passport data used in this presentation

  • Introduction

Chinese Demographic Make-Up

Secondary cities’ increasing importance to 2020

  • Chinese Demographic Make-Up

Urbanisation will be a key driver of appliance sales

  • Chinese Demographic Make-Up

Population past, present and future

  • Chinese Demographic Make-Up

Household expenditure is fragmented

  • Chinese Demographic Make-Up

Consumer expenditure on household goods and services

  • Chinese Demographic Make-Up

China home laundry at a glance

  • Chinese Demographic Make-Up

Clothing and detergent preferences in China

  • Chinese Demographic Make-Up

Detergents

Chinese detergent trends

  • Detergents

Urbanisation aiding appliance and detergent growth

  • Detergents

Regional drivers in laundry detergents: Top three

  • Detergents

Regional drivers in laundry detergents: Lowest three

  • Detergents

Clothing

Chinese clothing trends

  • Clothing

China to fuel substantial clothing expenditure hikes

  • Clothing

Retailing

Retailing and potential alliances

  • Retailing

Multiples offer high average selling space

  • Retailing

Case study: Haier to focus on alliances in China

  • Retailing

Finance

Finance and retailing credit facilities

  • Finance

Wrap Up

Regional appliance portfolio recommendation

  • Wrap Up

Regional detergent portfolio recommendation

  • Wrap Up

Implications

  • Wrap Up

Report Definitions

Geographic coverage (1)

  • Report Definitions

Geographic coverage (2)

  • Report Definitions

Category definitions (1)

  • Report Definitions

Category definitions (2)

  • Report Definitions

Samples

CA_Home Laundry Needs China.jpg

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