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Global Briefing

Home Laundry Needs: How China Dresses, Washes and Shops

Feb 2011

Price: US$2,000

About this Report

About this Report

China will account for a quarter of global unit volume growth in home laundry over in the next five years. This report takes a look at the adjacent industries and their impact on the category including the retailing environment, clothing trends, laundry preferences and lending. China will be a key battleground for manufacturers and understanding the dynamics and connections between how China dresses, washes and shops is vital to drive revenues in a challenging and rapidly developing market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Briefing objectives

Key findings

Passport data used in this presentation

Chinese Demographic Make-Up

Secondary cities’ increasing importance to 2020

Urbanisation will be a key driver of appliance sales

Population past, present and future

Household expenditure is fragmented

Consumer expenditure on household goods and services

China home laundry at a glance

Clothing and detergent preferences in China

Detergents

Chinese detergent trends

Urbanisation aiding appliance and detergent growth

Regional drivers in laundry detergents: Top three

Regional drivers in laundry detergents: Lowest three

Clothing

Chinese clothing trends

China to fuel substantial clothing expenditure hikes

Retailing

Retailing and potential alliances

Multiples offer high average selling space

Case study: Haier to focus on alliances in China

Finance

Finance and retailing credit facilities

Wrap Up

Regional appliance portfolio recommendation

Regional detergent portfolio recommendation

Implications

Report Definitions

Geographic coverage (1)

Geographic coverage (2)

Category definitions (1)

Category definitions (2)

Samples

CA_Home Laundry Needs China.jpg

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