Home video is expected to see a normalisation of sales over the forecast period, resulting in small positive volume sales in the next five years. However, potential growth is challenged by the weak economic climate – which is increasing price sensitivity among consumers and resulting in more cautious household behaviour in relation to the purchase of big-ticket items such as televisions.
Samsung Electronics Nordic AB is expected to maintain its lead in home video over the forecast period – although the player has relatively close competition from LG Electronics Norway AS in brand terms in televisions per se.
Growth for OLED TV model volumes is expected over coming years. OLED TV remains in the growth stage of development, and this means price points will become more accessible as the technology becomes more mainstream and more models are launched in this area.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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