Volume sales of televisions are expected to remain stable over the forecast period. With the rise of smaller screens (smartphones and laptops) and on-demand viewing options, demand for large-screen TVs, including LCD TVs, has declined among certain consumer segments, in particular younger consumers who often replace TVs with projectors.
Consumers are expected to pay more attention to aesthetics and slim designs in their home entertainment setups in the period to 2028. LCD televisions, particularly older models, tend to have thicker bezels and bulkier designs compared to newer technologies like OLED.
The continued rise of streaming platforms such as Netflix and HBO GO and local competitors like Vod.tvp.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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